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Gillian Franklin, founder and managing director

Natural skincare distributor brings Billie Goat Soap to HK

The largest Australian-owned cosmetics and personal care company, The Heat Group, has boldly brought one of its home-grown brands, Billie Goat Soap, to Hong Kong. The brand is available at 100 Watsons stores with future roll-outs planned.

Supported by:Discovery Reports

The largest Australian-owned cosmetics and personal care company, The Heat Group, has boldly brought one of its home-grown brands, Billie Goat Soap, to Hong Kong. The brand is available at 100 Watsons stores with future roll-outs planned.

Founded in May 2000, The Heat Group has a growing portfolio of brands and more than 6,000 retailers distributing its products locally. This year, the company is focusing on exports as it showcases home-grown Australian brands to overseas shoppers.

Born out of a mother's concern for her son's sensitive skin, Billie Goat Soap is one of Australia's leading natural skincare brands based on the goodness and effectiveness of goat's milk as a primary ingredient. 

The skincare range includes products designed for families, babies and people with severe skin conditions such as eczema and psoriasis.

Highly popular are its hand-crafted soaps, which are made from the highest-quality goat's milk and natural oils, and contain no harmful ingredients such as sulphurs, parabens, mineral oil or synthetic fragrances. The brand is available at Watsons Hong Kong and online via Tmall Global.

"We bring trust and credibility to our products," says Gillian Franklin, founder and managing director of The Heat Group. "We have a mission of empowering working women in Australia and beyond." 

Franklin has always been passionate about supporting working women, particularly working mothers. "So, as a business model, we provide brands and products that help women feel beautiful. We also help them by listening to what they are experiencing, and then campaigning on their behalf," she says.

Franklin believes the future is bright for The Heat Group. Developing its business and brands further, it is extending its business family throughout Asia with key strategic partners. 

"Having more local experts on the ground will help us reach customers and enable us to grow throughout the region," Franklin says. "We are very excited about the opportunities this will bring."

 

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