Harvest Moon ensures year-round supply of fresh vegetables

An island state located southeast of the Australian mainland, Tasmania is endowed with a moderately cool climate. While its temperature does not go below 3 degrees Celsius in the winter or beyond 23 degrees in the summer, its rich soil, adequate clean water supply and fresh air make Tasmania one of the best places to grow vegetables. 

Combining these attributes with passion and excellent business sense, Neil Armstrong founded Harvest Moon in 1981 to become one of Asia's most trusted suppliers of high-quality fresh vegetables, from carrots and potatoes to broccoli and cauliflower.

"Our control over the whole value chain, from growing and harvesting to packaging, allows us to enter into 12-month forward supply contracts with our customers at fixed prices," says Armstrong, the managing director. 

The company's track record includes working with Asian retail giant Dairy Farm International in Hong Kong and other parts of the region. 

Harvest Moon has been so reliable that one of its clients, the Wellcome supermarket chain, has never run out of their stocks of fresh vegetables throughout the 20 years that the two companies have been working together. 

The company has been able to maintain just-in-time supply by augmenting its Tasmanian harvests with produce coming from mainland Australia and by keeping up with technological progress. While adhering to strict government regulations, Harvest Moon invests in state-of-the-art irrigation and monitors its tractors with global positioning systems to control farm traffic and avoid soil damage.