IOOF secures financial futures, grows footprint in Asia
Known for its well-crafted laws, political stability and educational opportunities, Australia is an attractive destination for investors and economic immigrants. Backing this conducive environment is a passionate financial services firm with an outstanding reputation for high yields of up to 7 per cent, and payout ratios that reach 90 per cent. As one of the largest financial services companies in Australia, IOOF continues to expand to secure the financial futures of local and international markets.

Known for its well-crafted laws, political stability and educational opportunities, Australia is an attractive destination for investors and economic immigrants. Backing this conducive environment is a passionate financial services firm with an outstanding reputation for high yields of up to 7 per cent, and payout ratios that reach 90 per cent. As one of the largest financial services companies in Australia, IOOF continues to expand to secure the financial futures of local and international markets.
"People are after security and experience, so we work with top-notch partners and accounting firms," says Christopher Kelaher, managing director. "We familiarise clients with local laws and act as a repository for fund investment."
IOOF serves as a one-stop shop for clients, offering a full range of financial products and services. With more than 1,200 trained specialists providing valuable assistance on financial advisory, superannuation, investment management and trustee services, IOOF attracts a growing number of investors, economic immigrants and international firms from Asia.
"We are growing fast because we are vertically integrated in the financial services industry," Kelaher says. "Asian companies looking to raise money or raise investments locally can benefit from our expert and highly professional custodial assistance. Through our share broking business in Hong Kong, Ord Minnett, we can also successfully participate in the rapidly growing economic immigration programme into Australia."
Acknowledging the burgeoning popularity of superannuation, or the management of money saved by a client while working to be used or accessed on retirement, IOOF offers a number of super-products that can greatly impact a client's retirement lifestyle. The company's platforms suit any long-term savings plan and provide a comprehensive menu of investment options, including the ability to move money into a pension account.
Australia's superannuation system is ranked second in the world by the Melbourne Mercer Global Pension Index. This expertise is appreciated in Asia, where the middle class is expected to grow to 3 billion people by 2050, and where half the world's financial assets are expected to be held.
As China is part of this broad opportunity in Asia, and with the China-Australia Free Trade Agreement in effect, IOOF eyes more opportunities for its superannuation and insurance products in the country. It aims to grow its footprint in Asia by increasing its stakeholder base to 5 per cent in the midterm.
"As one of the most successful emerging companies in Australia, individual and corporate clients choose us for our performance," Kelaher says. "We also have a positive trajectory, where management is a meaningful stakeholder in the company."