[Sponsored Article] The GS1 Hong Kong Summit with the theme - Innovating for Digital Consumers Connection – will allow the audience to make the most of digitalisation in consumers’ present and future shopping behaviour, as well as being inspired by a range of speeches hosted by visionary industry pioneers, leaders and influencers. It is often said that in today’s age of increasing web-influenced customer behaviour and e-commerce development, people demand that they be able to shop anywhere, anytime. They want personalised services and a customer experience to match. Customers have also become more borderless. The challenges facing a sales or product organisation, thus companies supporting these organisations, are therefore like never before. Opportunities are only for the prepared mind. For the well-informed and well-prepared professionals, however, the challenges can be viewed as an opportunity to disrupt existing business orders. As such, senior management wishing to keep a finger on the pulse of the development of various perspectives of digitalisation and its implication on supply chain management in present day as well as future business cannot afford to miss the chance of joining the upcoming GS1 Hong Kong Summit 2016 (the Summit) held on Thursday, 3 November, at the Hong Kong Convention and Exhibition Centre . Built on the solid foundation of the Supply Chain Management Excellence Summit that featured prominently on the supply and demand chain calendar over the last 14 years, the new GS1 Hong Kong Summit 2016 will be packed with three main areas: keynote and plenary sessions, concurrent tracks, and CEO panel discussion . The one-day Summit is expected to attract over 550 leaders and professionals across a variety of industries and sectors. Covering multiple key areas which have a connection with digitalisation in consumer management under the theme of “ Innovating for Digital Consumers Connection ,” the Summit boasts a wide range of topics from innovation, digitalisation, consumer trust, e-commerce, omnichannel, cross-border business, mobile commerce experience, e-commerce warehouse management and a lot more. The audience of the Summit is set to be inspired by those who have experienced digital transformation in their business first hand. At the keynote and plenary sessions, for example, Dustin Jones, who is managing director of Macy China, will share his experience on the modernisation of e-commerce in China. At the Concurrent Tracks where three tracks of multiple sessions are involved, top executives will be invited to share their e-commerce business cases including challenges and opportunities in relation to e-commerce strategy, digital transformation and cross-border e-commerce in mainland China. Also indispensable from a senior executive’s perspective is the first CEO Executive Pulse Report that jointly surveyed by KPMG & GS1 HK . The report draws on the collective insights of highranking executives when it comes to challenges, opportunities and strategies in Hong Kong, amid an uncertain global climate and declines in consumer sentiment, as well as the rise of different e-commerce and omni-channel business models. On another note, GS1 Hong Kong has also conducted a consumer online survey of Hong Kong and south China consumers on their onlineoffline consumer pattern. The survey deals with the consumers’ purchase experience and their expectations on future online purchases. Both the CEO survey and the consumer online survey are studies that come with excellent Hong Kong-focused materials, and the data of the two studies will be analysed to the benefit of the Summit’s audience. The GS1 Hong Kong Summit is an opportunity that forward-thinking executives cannot afford to miss. Seize an entry ticket while one is still available, and allow your thought to be guided in a series of thought provoking discussions. You will certainly be inspired to reach out to the global market, while keeping an eye on strengthening the local operation.