Be connected to new consumers with inspiring summit
[Sponsored Article]
The GS1 Hong Kong Summit with the theme - Innovating for Digital Consumers Connection – will allow the audience to make the most of digitalisation in consumers’ present and future shopping behaviour, as well as being inspired by a range of speeches hosted by visionary industry pioneers, leaders and influencers.
It is often said that in today’s age of increasing web-influenced customer behaviour and e-commerce development, people demand that they be able to shop anywhere, anytime. They want personalised services and a customer experience to match. Customers have also become more borderless. The challenges facing a sales or product organisation, thus companies supporting these organisations, are therefore like never before.
Covering multiple key areas which have a connection with digitalisation in consumer management under the theme of “Innovating for Digital Consumers Connection,” the Summit boasts a wide range of topics from innovation, digitalisation, consumer trust, e-commerce, omnichannel, cross-border business, mobile commerce experience, e-commerce warehouse management and a lot more.
The audience of the Summit is set to be inspired by those who have experienced digital transformation in their business first hand. At the keynote and plenary sessions, for example, Dustin Jones, who is managing director of Macy China, will share his experience on the modernisation of e-commerce in China.
At the Concurrent Tracks where three tracks of multiple sessions are involved, top executives will be invited to share their e-commerce business cases including challenges and opportunities in relation to e-commerce strategy, digital transformation and cross-border e-commerce in mainland China.
Also indispensable from a senior executive’s perspective is the first CEO Executive Pulse Report that jointly surveyed by KPMG & GS1 HK . The report draws on the collective insights of highranking executives when it comes to challenges, opportunities and strategies in Hong Kong, amid an uncertain global climate and declines in consumer sentiment, as well as the rise of different e-commerce and omni-channel business models.
The GS1 Hong Kong Summit is an opportunity that forward-thinking executives cannot afford to miss. Seize an entry ticket while one is still available, and allow your thought to be guided in a series of thought provoking discussions. You will certainly be inspired to reach out to the global market, while keeping an eye on strengthening the local operation.