CreatorWeek Macau: Global Creators Land in Asia
- Taking place in Macao this weekend, Asia’s premier CreatorWeek festival offers unparalleled access and opportunities in the booming creator economy.
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In today’s digital-first world, creators are no longer “just” entertainers, they are entrepreneurs, educators, change-makers, cultural connectors and above all else, influencers. With hundreds of millions of followers and billions of views, creators have moved beyond the screen into boardrooms, policy forums, and now, international stages. This month, CreatorWeek Macao 2025 is set to reflect that evolution and redefine how we think about influence, commerce, and creativity in Asia.
Taking place from 24 to 28 October, the five-day event will host over 180 creators, 20 bands and over 50 global industry speakers, offering unparalleled access to the Asia Pacific’s booming digital ecosystem. The event is organised by award-winning event producers Branded, alongside the Macao Government Tourism Office and collaborative partner Adbeyond Group (Macau) Limited.
This landmark event is a festival, a strategic catalyst for cross-border collaboration, a business summit, and a fan-driven cultural celebration, all set against the backdrop of Macao’s vibrant hospitality and cultural fabric.
The Business of The Multi-Million Dollar Creator Economy
At the core of CreatorWeek Macao is a B2B focussed CreatorWeek Conference & Academy from 27-28 October, on the multi-million-dollar creator economy, bringing creators and leaders from east and west together to exchange cultural insights and learnings.
Featuring C-suite business leaders, content creators, KOLs, platforms, and brands, key highlights of the conference include 30+ speaker sessions across two days featuring executives from YouTube, Meta, Snap, Warner Music, Gushcloud, and more. The agenda will feature 50+ speakers — a blend of top creators, talent managers, and business leaders — discussing growth strategies, monetisation, cross-border influence, and the evolving tech landscape. Dedicated regional tracks, including Gateway to China, Southeast Asia, and India, will offer actionable insights for brands and creators expanding into APAC markets, while creator spotlights with digital stars like The Stokes Twins, Jordan & Hudson Matter, Nick DiGiovanni, and others will showcase real-world lessons on building scalable businesses. Deep dives will highlight future-facing topics like AI in content creation, livestream shopping, virtual experiences, and best practices in brand-creator partnerships.
Meet the world’s biggest creators IRL
Beyond the conference, CreatorWeek Macao taps into the emotional core of creator culture — the connection between fans and their icons.
- CreatorWeek Live (25–26 October) will deliver a free music festival featuring global acts such as XODIAC, PSYCHIC FEVER from EXILE TRIBE, and Berywam, showcasing the cultural diversity of creator-led entertainment.
- Meet & Greets (25–26 October) offer fans a rare chance to connect IRL with creators like KREW, Lao Wang in China 老王在中国, and Chen Tudou 陈土豆,.
- Wellness Workshops (25–26 October) with creators like Will Liu and Matt Tralli will give fans an opportunity to and learn top tips, tricks, and expert advice from their favourite wellness creators.
Admission to these events is free, but spots are limited. Fans are encouraged to register early to secure their place.
Macao as the Gateway to Asia’s Digital Future
CreatorWeek is delighted to partner with the Macao Government Tourism Office to bring this landmark event to the city. CreatorWeek Macao will not only showcase Macao's unique charm and vibrant culture to a global audience, but also solidify the Special Administrative Region’s position as a vital gateway for international creators looking to connect with the dynamic Chinese market.
"Macao is the ideal location for CreatorWeek," said Jasper Donat, CEO and Co-Founder of Branded. "Its unique blend of culture, vibrant entertainment, and geographical location makes it a strategic entry point to Asia Pacific, including some of the world's largest and most dynamic markets."
“International content creation is becoming increasingly multicultural,” says Karin Wan, CEO of Adbeyond Group (Macau). “CreatorWeek Macao 2025 facilitates this cultural exchange, offering global creators insights into diverse media platforms while providing Asian creators pathways to international markets.”
CreatorWeek Macao is supported by six of Macao's top hotels and resorts, including MGM, Sands China Limited, Galaxy Macau™ Integrated Resort, Wynn Resorts Macau, SJM Resorts, S.A. and Melco Resorts & Entertainment, the first five of which will serve as event venues. The festival builds on the success of CreatorWeek Singapore 2024, which generated over 500 million Instagram reel views and welcomed over 10,000 attendees.