HSBC teams up with Emma Raducanu to create new opportunities for young people around the world
HSBC announces four-year partnership with British women’s tennis No 1 and reigning US Open champion to collaborate on sports initiatives and financial opportunities for next generation
Emma Raducanu, current British women's tennis number one and the reigning US Open champion, has become an HSBC global ambassador. She will be partnering with HSBC to collaborate on sports initiatives and financial opportunities for the next generation.
Emma is one of the most famous tennis players today. Last year, she had a meteoric rise to fame when she rose through the ranks at an incredible rate. A few years ago, her Women's Tennis Association ranking was in the 300s and is now at 11.
Emma became the youngest female British player to win the US Open last year. Apart from talent and hard work, intelligence, resilience and commitment are the traits that have propelled her to success.
With a multicultural background, Emma has made an impact as a global citizen. The daughter of a Romanian father and Chinese mother, she was born in Canada but grew up and trained in the UK, making her an icon of diversity embracing all races and cultures.
HSBC believes that sport has the power to change lives and will collaborate with Emma to unlock opportunities for young people
HSBC is the Official Banking Partner of The Championships, Wimbledon and has supported the Ticket Resale Scheme since 2010 and generated £1.8m, with every ticket re-sold helping charities through the Wimbledon Foundation, enabling increased opportunities for local communities and next generation of tennis players.
In 2015, Emma won the 'HSBC Road To Wimbledon' South-East Regional Qualifier at the West Worthing Tennis and Squash Club. The 'HSBC Road To Wimbledon' National 14 & Under Challenge is the UK's largest national junior grass court tournament.
In 2021, Emma had her breakout moment on the SW19 courts at The Championships, Wimbledon. After being mentored by HSBC ambassador and former British men's tennis number one Tim Henman, Emma won the US Open last year, in which she became the first-ever qualifier to win a US Open.
Throughout her career, Emma has always been motivated by every opportunity given to her to overcome adversity and persevere through challenging moments, pushing herself physically and mentally.
HSBC collaborates with some of the most international sporting partners to open up a world of opportunity in sport. The primary focus is on supporting activities that help people to improve their physical and mental well-being. The bank is particularly committed to working with partners to create a positive legacy by investing in community and grassroots initiatives.
The bank's global sponsorship programme includes partnerships with golf, rugby sevens, badminton, Tottenham Hotspur Football Club and Esports. Initiatives such as Give It Your Max have been beneficiaries of this support, opening up tennis to more children in inner-city schools. The bank has also presented the Mexico Telcel since 2004.
HSBC supports young customers across 64 countries and territories who, like Emma, look for a bank that will help open the opportunities that matter to them, whether to start university, travel or simply begin managing their own money.
"HSBC has had a longstanding relationship with Emma and her family for many years. We're hugely proud of Emma and what she has already achieved in her professional career," says Noel Quinn, HSBC Global Chief Executive.
"We also believe there are some really great and innovative ways that we can work with her to inspire and educate young people, which is why we're so pleased to have forged this new long-term partnership."
"To partner with HSBC is so natural for me having grown up playing in the HSBC Road to Wimbledon and having been a customer for many years. If I wasn't a tennis player, I would definitely want to work in finance so I'm excited to learn more about the industry in the years to come," says Emma upon becoming an HSBC ambassador.
"We are working on some really cool ideas and I'm particularly looking forward to working on initiatives that help young people such as financial education but watch this space!"