Grow Your Business with TripAdvisor
With over 600 million user reviews and opinions covering 7.5 million accommodations, airlines, attractions, and restaurants, TripAdvisor is the world’s largest travel site that empowers travellers with insights to make smart and confident decisions, so they can make the most of their trips.
While TripAdvisor is a trusted companion for travellers across the globe, the platform is also an effective marketing tool that helps businesses thrive by connecting them with its community of global travellers, and drive growth strategies.
Businesses come in all sizes and the ones that do not have deep pockets for marketing can benefit greatly from working with TripAdvisor. Promotion on the platform is free and thus provides a level playing field for them to compete based on things that matter; excellent customer service, experience and value. With real time, genuine, user reviews, each business can connect with their potential and existing customers directly, enabling them to play to their strengths.
Reviews can really go a long way, especially for the smaller businesses or new entrants to the market, to establish themselves. There are no better ambassadors for a business than its customers, and when they endorse what it is trying to sell, the value that brings can often be staggering.
According to Chau, “Through TripAdvisor we get travellers from all over the world, but international visitors may never have tried dim sum, and it may be different to what they are expecting. Making dim sum is an art so we let them see it.”
El Au, the Founder, comments that in the first 18 months, business was steady but it was not progressing as much as he would like. It was then he discovered TripAdvisor. “We then began noticing an increasing number of tourists seeking us out, not just finding us as they walked by. They were from all over the world and many told us they found us on TripAdvisor,” adds Au. He estimates over 60% of his customers originated from TripAdvisor.
As more travellers seek authentic experiences, small businesses need to find a way to break through the noise. User reviews is one of the best ways to know what one is doing right, and to discover what needs to be improved. With its stringent monitoring process and the sheer scale of its travel marketplace, TripAdvisor is able to provide the best gauge on where each business is at.