As one of Europe's largest meat and sausage manufacturers, zur Muhlen Group upholds 150 years of tradition and expertise in producing processed meats and sausage goods according to the highest levels of German quality and safety. With a quarter of its products exported to more than 40 countries, the company is more than ready to meet Asia's growing demand for original German sausages. "What differentiates us from our competition is the advantage we have of being a flexible, customer-oriented company that is large enough to run separate, state-of-the-art factories focused on producing one kind of product," says Axel Knau, CEO. "Combined with our investments in new technologies and our access to the best raw materials, we guarantee that our products are of outstanding German quality perfected across every segment from fermented meats to halal goods." Zur Muhlen Group produces 2 billion consumer packages every year, sold through retailers and supermarket chains such as Aldi, Lidl, Asda, Tesco, Carrefour, Metro and Champion. Its award-winning traditional German line of high-quality, processed meat products - Böklunder - is one of the most popular brands in Germany. The group also produces a broad variety of well-known brand names in cold cuts, preserved processed meat products and convenience articles such as Schulte, Redlefsen, Jensen's, Könecke, Nölke, Gutfried and Plumrose. With a growing Asian presence in Hong Kong, Japan, South Korea and Thailand, zur Muhlen Group is seeking partnerships across the region for the distribution of its brands through local agents and retailers with a strong market presence. It is also interested in white label production for clients who may want to create their own line of German quality sausages. "It's important to adapt to local market tastes while retaining the original German quality," Knau says. "We have the right products, the flexibility to focus on different markets and the ability to serve those markets in huge amounts. We're fast and we're ready to start now." zur Mühlen Group http://www.zurmuehlengruppe.de
