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Germany Country Report 2015
Business

MBO brings reliable folding technology to China

Facing fierce market competition, players in the printing and packaging industries are relying on competent partners to improve their business. Folding technology specialist MBO has been a reliable partner of bookbinders and print finishers for 50 years - a commitment it is bound to pursue as it brings German engineering and innovation to China and other parts of Asia.

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Frank Bahmer, sales director, MBO Group

Facing fierce market competition, players in the printing and packaging industries are relying on competent partners to improve their business. Folding technology specialist MBO has been a reliable partner of bookbinders and print finishers for 50 years - a commitment it is bound to pursue as it brings German engineering and innovation to China and other parts of Asia.

"MBO is definitely a reliable partner to our existing and future customers," says Frank Bahmer, sales director of the MBO Group. "The sale of our machines is only the first step. The real partnership begins after the installation with our service and then further understanding the needs of our customers and growing our relationship with them."

This value for customer service has pushed the family-owned business based in Oppenweiler to grow its global operations strategically. Founded in 1965, MBO also runs facilities in the United States, Portugal, France and China. MBO works with a wide dealership network comprising about 80 agencies. 

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MBO thrives on innovation and its strong team of engineers focuses on research and development to create new folding technology and solutions. A showcase of MBO's ingenuity is the M80 modular folding machine, which can be reconfigured easily to adapt to changing market requirements.

MBO introduced M80 in China in 2013, demonstrating the company's recognition of the need of Chinese customers for more sophisticated print finishing solutions. Since starting operations in China in 2006, the company has enjoyed double-digit growth. 

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Chinese customers particularly value the quality of MBO's machines and services. Further, MBO can support its customers through its offices in Beijing, Shanghai, Shenzhen and Chengdu.

"Our machines can run 24/7 and that's what our Chinese customers are looking for - stable, reliable equipment," Bahmer says.

MBO aims to increase its business in the country over the next few years. Particularly, it seeks to cater to the mainland's growing pharmaceutical packaging market and help customers adapt to the ever-changing market situation.

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MBO 
http://www.mbo-folder.com
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