Since the 1980s, minimally invasive surgery has had a significant impact in medicine, reducing post-operative complications from wound infections and lowering mortality risks. Fusing medicine with science, globally renowned German company Richard Wolf shares a century of expertise in the field of endoscopy to deliver first-class medical products and systems solutions within Asia. "We are a premium manufacturer of endoscopic equipment with one of the best brand reputations worldwide," says Jurgen Steinbeck, managing director. "Our top-notch products are unique, highly functional and created to meet the highest medical standards. Combined with our excellent customer and distributor service, as well as business stability, we guarantee that clients can rely on us." Founded in 1947 in Knittlingen, Germany, Richard Wolf was initially a manufacturer of medical devices for endoscopic diagnosis and treatment. It has since expanded its product portfolio across other medical disciplines such as gynaecology and neurology, and offers integrated systems solutions and hygienic medical instrument reprocessing. Today, it is a multinational company with more than 1,500 employees and 130 distributors. As Asia's rising middle class and growing elderly population lead to increased health care spending, Richard Wolf looks to the region for more investment opportunities and distributor partnerships. Committed to China since 1957, the company provides regular training and support for its distributors on the mainland. It established its Hong Kong subsidiary in 2012, enhanced last year by a logistics centre in Yuen Long and the opening of a service centre in Shanghai. The company is preparing to launch its Beijing subsidiary next year. "We work closely with doctors, opinion leaders in the medical profession and our distributors in China to find solutions for the market's demands," Steinbeck says. "As a mid-sized company, we are much more innovative than bigger companies because our market response is fast." Richard Wolf http://www.richard-wolf.com
