“Omni-Channel Retail” emerges as new shopping experience
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In the digital era, technology is shaping our urban environment and business systems, transforming industries and leadership, and changing the way we interact, experience and live.
Today, online shopping has no doubt become part of our daily lives. But still, consumers are facing a dilemma – not sure about sizing when shopping online, but it is a hassle to go to the shops. To answer this, “Omni-Channel Retail” has emerged as the new shopping experience in recent years.
Simply put, “omni-channel” means “multi-channel”. “Omni-Channel Retail” combines online and offline and focuses on the overall consumer experience. It is the coming together of online platforms, brand websites, mobile apps, social media, as well as brick-and-mortar stores, department stores and event venues. This integration will particularly highlight the brand personality and experience.
“Omni-Channel Retail” has now been adopted by many international brands and is quickly gaining traction among big and small retailers alike.
KODW gathers industry leaders
At this year's Knowledge of Design Week (KODW), industry experts and gurus will get together and explore global design and digital innovation trends.
With technology reinventing retail business and blurring the boundaries between digital and physical retail spaces, the forum at KODW, “Future Retail and Lifestyle”, will feature a number of industry leaders and dive into trends, disruptions and new frontiers in the retail landscape. Speaker includes Tommy Campbell, digital designer with SPACE10, IKEA’s research & design lab that explores new possibilities and solutions for future life. For example, the team created the “IKEA Place” app, which is an augmented reality app that makes home furnishing more fun and less frustrating.
Other speakers are: Alexis Bonhomme, Vice President Greater China – Commercial, Farfetch, a leading global fashion shopping platform with more than 2,000 designers and luxury brands; Chris Dobson, from the prominent experience design studio Eight Inc. that designed the iconic Apple Store experience; Mikkel Hansen, the Program and Partnership Lead from Explorium (Fung Group), a world’s leading enterprise thriving for more than a century; Javier Mariscal, designer of the world’s first H&M designer shop; and Paul Husband, a specialist in revolutionising Asian retail real estate.
Together they will shed light on how digital technology can be the catalyst of a structural change in the retail ecosystem and how brands are reinventing business to create personalised, intuitive and connected experiences for digitally-empowered customers. This new model of consumption will allow brands to sell not only goods, but also offer a full lifestyle experience.
Opportunity to be inspired by leading figures
KODW is an annual thematic programme organised by Hong Kong Design Centre with Create Hong Kong and the Hong Kong government as the lead sponsor. Since its launch in 2006, KODW has proven an invaluable knowledge sharing platform connecting the global design community, policy makers and forward-thinking minds.
This year, KODW will be held from 17 to 21 June 2019. The week-long event fosters cross-disciplinary learning and exchange through forums, roundtables, case studies and workshops, and also offers participants unique business networking opportunities.
Exciting speaker lineup
IKEA’S RESEARCH AND DESIGN LAB—SPACE10
Tommy Campbell is a Digital Designer at SPACE 10, IKEA’s research & design lab on a mission to explore better and more sustainable ways of living. The team created the “IKEA Place” app, which is an augmented reality app that makes home furnishing more fun and less frustrating.
FARFETCH — THE LEADING TECHNOLOGY PLATFORM FOR THE GLOBAL LUXURY FASHION INDUSTRY
Alexis Bonhomme is Vice President of Greater China at Farfetch. He oversees the company’s commercial and partnership growth in the region. Alexis has ample experience of brand promotion in China. He is now leading Farfetch Commercial efforts in the region.
EIGHT INC. DESCRIBED AS 'APPLE’S SECRET WEAPON' BY THE ECONOMIST
Chris Dobson is a brand strategist and experience design consultant. He leads the Eight Inc. Hong Kong studio as Principal, and develops business across China’s Greater Bay Area. He founded The Labs – an experience design consultancy – for global creative network Project Worldwide, and is the current Vice President of the Retail Design Institute (Hong Kong Chapter).
DESIGNER OF THE WORLD’S FIRST H&M DESIGNER SHOP
Javier Mariscal is, first and foremost, an image creator who develops his work using all kinds of support and disciplines. Furniture design, interior design, graphic design, landscaping, painting, sculpture, illustration, web design, multimedia and animation are all the objects of his professional activity.