“Make sure you can explain what you do to your grandmother or five-year-old child using, if possible, simple words.” Victor Ruiz, Co-founder and CEO, actiMirror, Kellogg-HKUST EMBA “Make sure you can explain what you do to your grandmother or five-year-old child using, if possible, simple words.” Victor Ruiz, Co-founder and CEO, actiMirror, Kellogg-HKUST EMBA
“Make sure you can explain what you do to your grandmother or five-year-old child using, if possible, simple words.” Victor Ruiz, Co-founder and CEO, actiMirror, Kellogg-HKUST EMBA
Business

Keep it Simple

HKUST EMBA alumnus Victor RUIZ revolutionizes shoppers' experiences with smart mirrors for fitness, retail, smart living, and other verticals. His company actiMirror evolved from a Hong Kong startup to the world’s leading company in its segment.  He advises against designing a product to do everything. 

Topic |   HKUST Biz School Magazine - Autumn 2019
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Updated: 5:26pm, 4 Mar, 2020

Why you can trust SCMP
“Make sure you can explain what you do to your grandmother or five-year-old child using, if possible, simple words.” Victor Ruiz, Co-founder and CEO, actiMirror, Kellogg-HKUST EMBA “Make sure you can explain what you do to your grandmother or five-year-old child using, if possible, simple words.” Victor Ruiz, Co-founder and CEO, actiMirror, Kellogg-HKUST EMBA
“Make sure you can explain what you do to your grandmother or five-year-old child using, if possible, simple words.” Victor Ruiz, Co-founder and CEO, actiMirror, Kellogg-HKUST EMBA

Corrected [6:55am, 17 Sep, 2019]

  • [6:55am, 17 Sep, 2019]
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