Business

Loss-Averse Consumers May Not Result In Loss-Averse Markets

Are Markets with Loss-Averse Consumers More Sensitive to Losses?
NASIRY, Javad

Management Science. 64, 3, 2018, 1384-1395 
 
Topic |   HKUST Biz School Magazine - Autumn 2019
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Updated: 12:30am, 8 Feb, 2020

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