Loss-Averse Consumers May Not Result In Loss-Averse Markets
Are Markets with Loss-Averse Consumers More Sensitive to Losses?
NASIRY, Javad
Management Science. 64, 3, 2018, 1384-1395
Paid Post:
HKUST Business School
Corrected [11:50am, 15 Oct, 2019]
- [11:50am, 15 Oct, 2019]
We are part of the Trust Project What is it?
