HKUST Biz School Magazine - Autumn 2019
Loss-Averse Consumers May Not Result In Loss-Averse Markets
Are Markets with Loss-Averse Consumers More Sensitive to Losses?
Management Science. 64, 3, 2018, 1384-1395
Management Science. 64, 3, 2018, 1384-1395
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HKUST Business School
Corrected [11:50am, 15 Oct, 2019]
- [11:50am, 15 Oct, 2019]
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