Channel Surfing: To Switch or not to Switch?

TV Channel Search and Commercial Breaks
YAO, Song |
WANG, Wenbo
| CHEN, Yuxin 
Journal of Marketing Research 54, 671–686 
Topic |   HKUST Biz School Magazine - Autumn 2019

Corrected [11:45am, 15 Oct, 2019]

  • [11:45am, 15 Oct, 2019]
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