IABHK’s C24 conference redefines Hong Kong as the world’s marketing capital through innovation and cultural synergy
- IABHK C24 conference showcased Hong Kong’s strengths as a global marketing hub and highlighted the city’s unique East-West cultural synergy.
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Interactive Advertising Bureau Hong Kong (IABHK) successfully hosted its C24 conference on September 26, a landmark event reaffirming Hong Kong’s status as a world-class marketing capital. The conference, which drew more than 1,100 marketing professionals from across Asia and Europe, centred on the theme “Impact AI: The New Marketing Paradigm”, highlighting the transformative power of artificial intelligence (AI) in the industry.
A hub for innovators and marketers
The C24 conference is much more than an event: it has become a movement that connects industry players and reinforces Hong Kong’s position as a global centre of excellence for marketing and advertising. “It’s a rare kind of conference here, and no one wanted to leave; instead of presenting solutions, we spent time catching up like old friends,” said one exhibitor, emphasising the networking opportunities the conference provided
Thought leadership in action
At the heart of the conference was IABHK’s commitment to positioning Hong Kong as a global hub where Eastern and Western marketing practices converge. This vision leverages the city’s unique cultural synergy, diverse talent pool and cutting-edge technological resources. The conference exemplified this thought leadership by showcasing AI-driven strategies that enhance customer engagement and drive business growth.
Prominent industry leaders shared their insights, offering a glimpse into the future of marketing. Professor Darren, head of innovation, global strategic initiatives at Google, talked about navigating the generative AI revolution and sustainable transformation. Vishal Singhvi, director of generative AI at Microsoft; and Gurmit Singh, general manager of APAC & MEA at Quora, explored how AI will drive innovation, efficiency and new business models across various industries.
The conference also delved into the practical applications of AI in marketing. Joann Ngai, head of marketing partnerships at Netflix; and Chen Siqi, head of global business solutions at Xiaohongshu, focused on enhancing customer engagement and fostering brand loyalty through AI-driven community-building strategies. Danielle Jin, senior vice-president and chief marketing officer, Asia-Pacific at Visa, explored how brands can leverage AI to create personalised storytelling experiences that boost consumer engagement.
Hong Kong bridges East and West to shape future of marketing
Arthur Chan, vice-chairman of IABHK and co-founder and CEO of Snowball, emphasised Hong Kong’s unique position: “Hong Kong has always been an international city and continues to play a pivotal role today and into the future, particularly at the intersection of East and West." He also highlighted the city’s robust sales and marketing capabilities, positioning it to leverage resources from both sides of the world.
Shaping Hong Kong’s future with AI-driven marketing
Brian Hui, IABHK C24 conference chairman, stressed the importance of understanding and applying AI technologies so that digital marketers can keep their competitive edge. “C24 aims to help the industry seize new opportunities brought by AI technology development,” he stated.
As AI continues to evolve, IABHK’s role as a thought leader in the marketing industry becomes increasingly vital, positioning Hong Kong to further solidify its status as a premier marketing hub in the Asia-Pacific region.
With its successful blend of cutting-edge technology, cultural synergy and industry expertise, the C24 Conference has set a new benchmark for marketing events globally. As the industry looks to the future, all eyes are on Hong Kong, eagerly anticipating the innovations and collaborations that will emerge from this dynamic marketing capital.