[Sponsored Article]

Located in the historic East End of London within the Borough of Hackney, just beyond the capital’s ancient city walls, Shoreditch is well-known for its rich cultural heritage, great location and trendy hangouts; with a diverse population all choosing to call it home.  From the 1500s onwards, Shoreditch cemented itself as a destination for the arts, commonly referred to as ‘theatreland’. The area was home to the world famous Curtain Theatre, which showcased some of Shakespeare’s world famous plays, including the very first showing of Romeo and Juliet.

“The golden age is before us, not behind us.”

Even though more than five centuries have passed, a strong bohemian atmosphere still flows through the area.  Shoreditch is home to refined designer shops, upmarket eateries, trendy cocktail bars and independent art galleries.  Adapting to the millennial culture, a new type of creativity is emerging amongst Shoreditch’s art scene. The area around the Old Street roundabout has been feted as London’s answer to Silicon Valley, and is home to plenty of innovative industries and web-based companies and start-ups.

It is therefore natural that as more people choose to settle east of Blackfriars Bridge, that a swathe of new mixed-use developments are built to accommodate them at home, work and play. 

“All the world’s a stage…”

The Stage, a luxury mixed-use development of 412 apartments located in a striking 37-storey tower, is one property designed to capitalise on this new era for one of London’s oldest boroughs.  257,000 sq ft of office space, retail and leisure facilities will ensure that Shoreditch becomes a financial extension of the city, whilst still retaining its historical cultural identity.