Nitta Gelatin boosts health and wellness with Wellnex product

Catching up with global health and wellness trends, Asians are putting greater emphasis on preventing diseases rather than solely focusing on curing them. Along with this trend shift, the demand for nutraceuticals has skyrocketed amid studies showing that they help boost the cultivation of healthier lifestyles.

Nitta Gelatin safeguards the high quality of these health supplements by using Japanese technology to harness the properties of gelatin and collagen for use in a variety of food, pharmaceutical and cosmetic applications.

Renowned for producing Japanese gummies and capsules, Nitta has been at the leading edge of gelatin manufacturing in Japan since 1918. Moving upstream of the production process, Nitta also focuses on deriving other applications from collagen, gelatin’s main ingredient.

“Our strength lies in our efforts to keep up with changing business environments. People across the globe are becoming more health-conscious, and this has driven us to expand more on the collagen peptides and gelatin,” says president Koichi Ogata.

A product of Nitta’s successful diversification is Wellnex, a collagen peptide product that boosts skin, joint and bone health. Available in powder, beverage, tablet, jelly, and other forms, Wellnex is gaining traction in markets outside Japan and was even featured on one of China Central Television’s networks for its health benefits. In line with its internationalisation strategy, Nitta manufactures Wellnex collagen peptides in a joint-venture factory in China, which is fully compliant with Japanese standards.