Crafting a legacy of luxury, sustainability and cultural resonance

Tai Ping, a renowned luxury rug brand headquartered in Hong Kong with showrooms across Europe, Asia and North America, is expanding its global presence

CEO Mark Worgan aims to boost the brand's visibility through elevated showroom experiences, designer collaborations and sustainable practices

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Published: 12:00am, 10 Sep 2024Updated: 12:31pm, 10 Sep 2024

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Carpets and rugs go beyond decoration - they define the character of a space, seamlessly blending aesthetics with functionality. Whether it's a home, hotel, boutique, yacht or private jet, the right carpet has the power to truly transform any environment.

With roots dating back to British Hong Kong over six decades ago, Tai Ping has long been synonymous with luxury, craftsmanship and innovation in the world of premium rugs. Trusted by architects, interior designers and, of course, the most discerning of customers, Tai Ping has carved a niche for itself in the design world.

However, Mark Worgan, CEO of Tai Ping, is on a mission to take the brand from a well-kept secret among industry insiders to a household name recognised for its unparalleled quality and design.

"While the interior design community knew about Tai Ping and had a tremendous amount of respect for Tai Ping, they almost felt like it was their secret source. We want the end user to ask for Tai Ping by name," says Worgan.

This ambition is driving a strategic shift for the company, with efforts focused on raising the brand's profile, forging new collaborations with designers and expanding its marketing reach.

As part of this vision, Tai Ping is unveiling a new showroom in Hong Kong, an important step in bringing the brand to the forefront.

The new Tai Ping showroom located at Nan Fung Place is a testament to the brand’s commitment to innovation and its rich heritage

Located in Nan Fung Place, in the heart of Hong Kong, the new space is three times larger than the previous location, allowing Tai Ping to showcase the full range of its capabilities and offer a more comprehensive experience to its customers.

As well as highlighting Tai Ping's traditional bespoke couture offering, the showroom also features a selection of stock carpets available for immediate purchase.

"Our core strength has always been bespoke, but we also want to offer products to people who may not want to hire an interior designer or are looking for something they can buy off the shelf," adds Worgan.

To further impress consumers, the showroom features a mini workshop display that gives visitors a glimpse into the intricate process of making rugs by hand, underlining the craftsmanship that defines Tai Ping.

Collaboration remains a cornerstone of Tai Ping's success and Worgan is keen to highlight the brand's ongoing partnerships with renowned architects and designers, from AB Concepts to Andre Fu.

"We've also had a long-standing relationship with Stanley Wong over the past few years, including our work on the new Hong Kong showroom, and one of the ideas that came out of our discussions was Project World Peace," says Worgan.

"The world is a bit of an unstable place at the moment, and anything we can do to promote peace, and harmony is in line with our founding principles, and Stanley feels the same way."

Project World Peace, inspired by a simple Hong Kong childhood game, captures the cultural resonance Tai Ping and Wong are seeking, and includes contributions from over 100 employees, each of whom has written the Chinese characters for "World Peace".

This initiative not only demonstrates Tai Ping's cultural commitment, but also reinforces its heritage, as Worgan explains: "The name 'Tai Ping' itself means peace and that's part of our heritage. This project combines the joy and harmony of childhood memories with our brand name and the current world situation.”

Sustainability is another key pillar of Tai Ping's brand ethos. The company is deeply committed to integrating environmentally responsible practices into every aspect of its operations.

"We emphasise the use of natural, renewable materials such as wool, silk, cotton and natural rubber latex, all of which are biodegradable. This approach extends to Tai Ping's manufacturing processes, particularly at its state-of-the-art Xiamen factory, which is a 'zero discharge' facility.”

Tai Ping’s state-of-the-art manufacturing workshop in Xiamen, China features environmentally-friendly elements that minimise energy consumption and maximise the use of natural light and ventilation. The artisan workshop is also a zero pollutant discharge facility where 100% of water needs are met through recycling and rainwater harvesting.

Tai Ping's commitment to sustainability is further exemplified by the launch of the Biophilic Programme, which focuses on creating products from undyed natural materials, thereby reducing the need for chemicals and energy in the production process.

The latest Biophilic Program is made of natural materials not only providing exceptional comfort but also reduce the environmental impact of the rug lifecycle

Looking to the future, Tai Ping is poised for global expansion with plans to open new showrooms in key locations across Asia, Europe and North America. These showrooms will be strategically located on high streets to enhance brand visibility and attract a wider audience.

"The next three years are very important for Tai Ping. We have major anniversaries coming up for our brands, including the 70th anniversary of Tai Ping in 2026, the 90th anniversary of Edward Fields Carpet Makers and the 100th anniversary of La Manufacture Cogolin,” says Worgan.

“These milestones will help us build brand awareness and continue our legacy of excellence.”