Inspiring possibilities: unleashing the potential of marketing at MarketingPulse

Invaluable insights into the latest market intelligence, emerging digital strategies and branding techniques are what participants will learn to stay ahead of the game. 

Charting the future of marketing and commerce 

The 2025 edition of MarketingPulse and eTailingPulse is themed around “Inspiring Possibilities”, bringing out the transformative impact of innovative marketing and digital commerce strategies. The conference includes a blend of new markets unlocking and exploring the most updated marketing trends in the region, industry best practices by international and local brands, panel discussions and hands-on workshops run by globally recognised experts.  

One of the discussions focuses on how brands can leverage deep consumer insights to enhance engagement and drive marketing success. Nikkia Reveillac, former director of consumer insights at Netflix (2021-2024), will share her expertise on translating customer behaviour into actionable strategies. 

Another session explores the role of art and culture in global brand marketing, moving beyond conventional sponsorship models. Prof Dr Thomas Girst, global head of cultural engagement at BMW Group, and Marietta Li, head of strategic communications, brand and customer Insights, Hong Kong and Taiwan, UOB will discuss how brands can integrate creative storytelling into their marketing approach to forge deeper connections with audiences together with Fabien Vallérian, International Director of Arts & Culture, Maison Ruinart and Shivang Jhunjhnuwala, Chief of Staff, Ovolo Hotels. 

Diversity and inclusion take centre stage as speakers address neurodiversity in marketing. Joseph Chen, director of culture at Eaton HK, Jake Posner, founder and creative director at NO ONE TRUE ANYTHING, and Kevin Chesters Consulting will examine how brands can craft inclusive campaigns that embrace diverse consumer perspectives. 

Meanwhile, e-commerce trends across the ASEAN region will also be dissected by leading experts, as businesses look to tap into the rapidly expanding digital economy.  Vishal Salunkhe, vice president and head of commercial at Carousell, Nick Chiu, head of sales at Airwallex, and Eddie Tsoi, Business Development Director, Rambler Marketing will outline the latest opportunities and challenges in the highly competitive online retail space.

In a digital world inundated with content and increasingly AI-generated content, effective copywriting remains an essential skill. Carol Lam, director of corporate brand at Link Asset Management, Rudi Leung, founder and director of Hungry Digital, and Chung Tsz-shun, founder, Durian Hong Kong, will provide expert insights into crafting compelling narratives that resonate with target audiences. 

Visitors can also delve into the emerging trend of single-person households and discover how to effectively target this growing consumer segment with tailored marketing strategies. In this session, Jenny Chan, China editor, WARC will examine this market’s unique needs and preferences, with appealing messaging and a brand experience that resonates with single households.  

An impressive line-up of global thought leaders  

Overall, the conference features heavyweight speakers, including senior executives from industry-leading companies such as Google, Colgate-Palmolive, JLL, Maison Ruinart and Decathlon Hong Kong.  

These experts will share their insights on topics ranging from digital transformation and AI-powered marketing to the age of atomisation and super ageing.  

Past speakers include Greg Hoffman, former VP of Global Brand Innovation at Nike, Bozoma Saint John, former CMO of Uber and Endeavor, and Guy Kawasaki, chief evangelist at Canva. 

Expanding opportunities for learning and engagement 

As well as conference sessions, MarketingPulse and eTailingPulse 2025 offers interactive workshops, one-on-one business matchmaking meetings and an exhibition of cutting-edge marketing technologies.  

Attendees will explore a diverse range of solutions in digital marketing, branding, advertising technology, content marketing and e-commerce infrastructure; and engage in networking events to connect with potential business partners, fostering collaborations that drive business growth. 

A catalyst for industry advancement 

As catalysts for industry advancement, MarketingPulse and eTailingPulse 2025 are strategically designed to equip from C-suite executives to start-up founders with actionable insights, marketing strategies, e-commerce techniques and consumer engagement techniques essential for thriving in an increasingly competitive marketplace.  
 
Ticketing and special offers 

Book your pass now for the event on March 19. Be sure to enter your discount code: MPRP4PZ08 exclusive to SCMP readers and receive 40% off the registration cost. In addition, group purchase discounts at 50% off is available for purchase of 5 passes or more.