Preparing for an unpredictable future

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Since the onset of the COVID-19 pandemic, business leaders around the world have faced unprecedented challenges. Whether these challenges have spelt new opportunities, or presented a whole new set of on-going challenges, there is no doubt that business leaders of today have to navigate a world with a level of uncertainty that makes coming up with reasonable plans for the future more challenging.

However, this is where further education in business administration can help to arm and prepare business leaders for the world of tomorrow, according to Professor Muammer Ozer, programme director of the Doctor of Business Administration (DBA) programme offered by the College of Business at the City University of Hong Kong (CityU).  

“Business leaders today should be able to make sense of the changes in the macroenvironment, understand their employees, suppliers and customers, innovate their processes, take advantage of the latest technologies and adopt flexible strategies,” he said. 

With a strong focus on methodology and active research, CityU’s DBA programme is unparalleled in arming business leaders with the know-how and the latest approaches to manage a wildly unpredictable environment. According to the programme, its primary aim is to equip leaders with new management ideas and practices by applying advanced research techniques to solve real world business and management problems. 

By its very nature, the course is therefore most suited for business leaders, entrepreneurs and senior executives, and it typically draws a student body that comes with an abundance of work experience or are outstanding applicants.