Heinemann raises stakes in Asian duty-free shopping
Just as airports and docks are gateways to many global destinations, Gebr. Heinemann opens doors to a world of travel retail like no other. Since Heinemann established a regional hub in Singapore five years ago, it has elevated the duty-free (DF) shopping experience in Asia through a well-curated variety of brands, products and most importantly, its distinctive service package for establishing retail operations.
Just as airports and docks are gateways to many global destinations, Gebr. Heinemann opens doors to a world of travel retail like no other. Since Heinemann established a regional hub in Singapore five years ago, it has elevated the duty-free (DF) shopping experience in Asia through a well-curated variety of brands, products and most importantly, its distinctive service package for establishing retail operations.
With Asia's growing appetite for consumer goods, Heinemann has seen tremendous growth in the region. Last year alone, Heinemann inaugurated several company-branded DF outlets.
Heinemann opened Duty Free at the Kuala Lumpur International Airport Terminal 2, Surabaya Duty Free at the Juanda International Airport Terminal 2 and the first Asia-Pacific rollout of its Heinemann Duty Free retail brand in Sydney Airport. It also opened Ocean Duty Free outlets in partnership with Singapore Cruise Centre last year.
"It is all about tailoring. There is always a general product portfolio, but it is important to cater to the needs of local markets to succeed," says Heinemann Asia-Pacific CEO Max Heinemann. More than moving products between the consumer goods industry and the travel retail market, Heinemann offers a comprehensive one-stop shop package, Distribution Plus. From store design, construction, category management, promotion planning and other retail-related services, Heinemann provides extensive business support.
Heinemann's 136-year track record has earned the trust of brands and suppliers such as Diageo, Pernod Ricard, L'Oreal Luxe and Montblanc, among many others, to represent them in international travel retail markets. Appealing to the increasingly discerning taste of Asian consumers, Heinemann seeks more brands to diversify its portfolio and more partners that need to expand their retail business.
"Many brands and partners - whether airports or other DF channels and operators - benefit from the market insights we have gained through our distribution business.
"Whether they want to introduce, extend or increase market share, we can help them," Heinemann says.