Webull powers a smarter way to invest
A multi-asset ecosystem with 24-hour trading, AI tools and transparent pricing helps investors trade smarter across markets
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Hong Kong’s initial public offering (IPO) market is showing signs of life again, as global and mainland issuers look to raise capital in the city. The steady revival of the IPO pipeline has lifted investor sentiment and re-energised trading desks.
But for most investors, long-term performance depends less on chasing the next listing and more on diversifying across markets, asset classes and trading hours.
As a fintech brokerage, it positions itself as a one-stop investing platform that offers access to US and Hong Kong equities, ETFs, US options, futures and funds, all within a single mobile App.
Technology and scale as differentiators
The platform’s technological infrastructure allows Webull to compete on efficiency rather than cost alone.
Its roots in market data technology mean that Webull can deliver advanced tools –such as 50-level real-time US market quotes, 5x24 trading for selected US securities, and professional charting features – to retail investors.
These capabilities are built on data infrastructure that once served institutions, giving retail users near-instant access to information that helps them make faster, better-informed decisions.
AI now plays a growing role in how brokerages engage clients, and Webull has been an early adopter of the technology in Hong Kong through the introduction of a comprehensive virtual assistant.
Rolled out in September, the assistant focuses on summarising daily market movements, interpreting corporate earnings and supporting deeper research, using natural-language explanations to make complex financial data easier to follow, while without providing investment recommendations or advice, ensuring investors’ decisions remain entirely in their hands.
The tools are expected to be refined over time, with the assistant taking on a broader role in helping investors assess market conditions and manage portfolios. Integrated directly into the trading app, these features bring research and analysis together within a single workflow aligned with Webull’s global approach.
Pricing transparency with professional depth
Even as the platform broadens its functionality, Webull maintains its zero-commission and zero-platform-fee structure for US and Hong Kong stock trades during the promotional period. Other services, such as foreign exchange conversions, continue to carry standard charges.
The Company’s goal is to simplify costs so users can focus on investment decisions rather than fee structures. Its US$0.20 per-contract US options pricing (Min US$1) is low compared with typical charges at many brokers
This efficiency is driven by a high degree of automation and scalability as the Company leverages advanced systems and global economies of scale to return cost savings directly to users.
The model shows how technology can improve both trading speed and operational efficiency, creating a sustainable foundation for competitive pricing.
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Webull’s credibility is reinforced by its strong regulatory oversight.
In Hong Kong, Webull Securities Limited holds Type 1, 2 and 4 licences from the Securities and Futures Commission, with client assets protected under the Investor Compensation Fund up to HK$500,000.
This global local balance positions Webull to meet the demands of Hong Kong’s increasingly sophisticated investor base.
The firm has also expanded its services to institutional clients, offering one-stop financial solutions for corporates, asset managers, wealth firms and licensed brokers, with tools such as risk control, multi-terminal access and tailored fee arrangements that support larger and more complex trading needs.
Smarter investing for a connected market
As competition among brokers intensifies, choosing a platform is no longer just about fees. Stability, product diversity and user experience now weigh equally in investors’ decisions.
Webull’s combination of technology leadership, regulatory strength and transparent pricing provides a distinct answer to that equation.
Note:
“True Zero Fee” refers to no commissions or platform fees for U.S. and Hong Kong stocks charged by Webull. The promotional pricing has a time limit and will remain effective until further notice. The fee data of other brokers was sourced from official figures as of September 11, 2025. Terms and conditions apply. The minimum platform fee for US options trades is US$1 per order.
Disclaimer:
This material does not constitute any offer, solicitation, opinion, guarantee or investment advice regarding any securities, financial products or instruments. Prices of futures and options products may fluctuate and involve significant risk, including the possible loss of principal, and may not be suitable for all investors. Before trading, investors should fully understand these risks. Past performance is not indicative of future results.
All investments involve risks, including the potential loss of principal. The prices of investment products may go up or down. Investors should carefully read the relevant terms, risk factors and other information in offering documents before making any investment decisions and seek independent professional advice where appropriate.
The Investor Compensation Fund ("the Fund") provides compensation to investors who suffer losses due to defaults by intermediaries regarding products traded on Hong Kong Exchanges and Clearing Limited. The maximum compensation per claimant is HKD 500,000 for each single default. For defaults occurring on or after January 1, 2020, the Fund also covers losses for securities traded on the Shanghai Stock Exchange or Shenzhen Stock Exchange, executed through the Northbound Trading Link under the Connect Program ("Connect Securities"). This material has not been reviewed by the Securities and Futures Commission of Hong Kong. In the event of any dispute, Webull Securities Limited reserves the right of final decision.