TrustTomorrow’s timely solutions answer pressing needs of the community
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The coronavirus has cast a long shadow over many since its emergence in January. Swire Trust, the philanthropic arm of the Swire Group, sprang into action with food and hygiene support to meet the immediate needs of the most vulnerable through its new initiative TrustTomorrow.
Practical and timely assistance
While education, marine conservation and the arts have always been TrustTomorrow’s pillars of support, what unfolded in the city the Group has called home for 150 years when COVID-19 hit spurred it to add pandemic relief to its programmes.
“We usually look at the long-term change in our areas of focus that can make an impact to the society, but because of COVID-19, what is needed right now is immediate relief for a lot of people. Without meeting these basic needs, it’s hard to talk about building in the long run,” explains Swire Trust’s Head of Philanthropy Tina Chan. “Our approach is simple and holistic - where there’s a need in the community and a solution provided by an organisation, Swire would proactively step in and provide support. We work closely with our non-governmental organisation (NGO) partners and beneficiaries to provide pragmatic and ‘close to the ground’ specific support to give them what they really need and promptly.”