Assistant Professor LIU Jia, Department of Marketing, HKUST Business School
Assistant Professor LIU Jia, Department of Marketing, HKUST Business School
The Value of Data
Business

How Data Analytics Are Used in Marketing

A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and prescriptive. 

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Updated: 9:01am, 6 Jan, 2022

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Assistant Professor LIU Jia, Department of Marketing, HKUST Business School
Assistant Professor LIU Jia, Department of Marketing, HKUST Business School
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