Assistant Professor LIU Jia, Department of Marketing, HKUST Business School
Assistant Professor LIU Jia, Department of Marketing, HKUST Business School

How Data Analytics Are Used in Marketing

A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and prescriptive. 

Topic |   The Value of Data
Assistant Professor LIU Jia, Department of Marketing, HKUST Business School
Assistant Professor LIU Jia, Department of Marketing, HKUST Business School
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