[Sponsored Article]

For decades, Lancôme has epitomised glamour with a quintessential French touch. Premium skincare products and scientifically proven results have made it one of the top go-to brands for legions of women the world over.   Never one to rest on its laurels, the House has reinvented Absolue, its most luxurious range, with exceptional active ingredients and a signature evolutive texture.  Most importantly, it’s the promise of visibly transforming the skin in 28 days that has made it a must-buy.

Harnessing the true power of the rose

As one of the first houses to design its own rose with the Lancôme Rose which turns the flower into an active ingredient with unique regenerative powers,  Lancôme’s laboratories upped the ante with the development of the Grand Rose Extracts that are purer and more effective through avant-garde biotechnological processes. The result is a trio of complex roses that include Lancôme Rose in the form of native cells, plus Centifolia Rose and Rosa Damascena transcribed into a Rose essential oil and Rose concentrate.  The Lancôme Rose revitalises and regenerates the skin, while the Rose concentrate and essential oil are abundant in reparative and anti-inflammatory qualities.  Each rose extracts deliver specific, targeted action on the skin.

A divine texture

What also makes the Absolue Soft Cream such a breakthrough for Lancôme is its pioneering evolutive texture.  As soon as the cream is applied, it brings an enveloping sensation and immediate comfort to the skin.  As it penetrates into the skin, it melts and leaves a thin and fresh veil on the surface.  The formula then turns thick again, leaving the skin plump, silky and visibly revitalised.

Delivering the promise

A promise made is a promise kept, and Lancôme delivers on its promise of efficacy for women of all skin types and age who want revitalised and visibly transformed skin in 28 days.