Calling all creative talents
Lane Crawford extends its annual talent call to include multifaceted creatives in “The Next New” campaign.
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The luxury retailer is doubling its efforts in the search for the next big name in fashion and lifestyle with a second talent call, titled “The Next New”. Buoyed by an overwhelming response from its debut, this year the call is not limited to womenswear, menswear, home and accessories but also entrepreneurs in the areas of gourmet and gifting.
When Lane Crawford launched its first talent call last May, its buyers and creative teams, responsible for the selection, were inundated with hundreds of applications from Hong Kong and Mainland China, resulting in a final selection of 38 emerging talents whose works were featured prominently at Lane Crawford stores across major Greater China cities.
In addition to products, photographers, artists, writers and film directors are also invited to show their work for future commission of campaigns, events, window displays and photo shoots.
Angel Chen, fashion designer and one of the selected finalists of The Call Out 2015, said the project opened a lot of doors for young designers that would otherwise be impossible to reach on their own. “We were given direct feedback from different markets and got involved in many fashion and artistic collaborations that allowed us to present our unique aesthetics to a much wider audience.”
