Occupying a generous floor space matched by high ceilings, just a few footfalls away from one of the Island’s most bustling thoroughfares, the new BMW Luxury Class Showroom houses the entire range of BMW top-class models — including THE 7, THE 8 Coupe, THE 8 Convertible, THE X7 and even the futuristic i8. 

Having taken a team of architectural and creative professionals over a year to realise, from concept to completion, the BMW Luxury Class Showroom is far more than the mere display venue of some of the finest cars in the luxury segment. 

Guests who have the privilege to step inside this uniquely stunning showroom will long remember the experience. Slipping into the hushed, but warmly sun-lit entrance they will be treated to multiple sensory delights, to the eyes, the ears and yes, the taste buds, too. Of course, then there is the sheer appeal of a range of BMW luxurious models. 

But first, there is that sweet-smelling aroma. It is said that aroma enriches people's fond memories. BMW has secured a signaturearoma found nowhere else in the world; it is reminiscent of soothing woody notes with traces of exotic herbs and fresh fruit. The pleasant scent will no doubt remind wine connoisseurs of a carefully aged wine of nuanced flavours. 

The aroma is not the only pleasant element greeting people. Like an admirable host, ever sensitive to the needs of their guests, the hospitality staff of BMW Luxury Class Showroom works hard to ensure the complete relaxation of their visitors, who will be offered a choice of over 20 different refreshments, such as teas, including cold brew teas, and hand-crafted coffees. 

Just as one takes a sip of their chosen beverage, visitors who have an appreciation for artistic beauty will note the distinctive design of the showroom’s interior — from casual subdued ceiling lighting and the handsome bronze interior colour, to the textural feature wall with its embossed graphics and the unique terrazzo flooring.

The flooring matches that at BMW's famous Munich headquarters, where the sublimely beautiful flooring is an authentic feature created by celebrated Milan-based Spanish architectural designer Patricia Urquiola, whose sought-after furniture pieces and installations are found in the world’s top luxury hotels and showrooms. 

More BMW elements are found at the space refurbished with contemporary furniture. The statement art piece "Form of Transcendence" was created by American multi-art performer Kate March at the BMW "Own the Moment" launch party held earlier this year in the city. 

Remember, as impressive as the visual impact of BMW’s Luxury Class Showrooms can be, it is all but one element contributing to an exceptionally immersive personal experience. It is worth taking note that the showroom is equipped with top-notch Bowers and Wilkins audio system. The exclusive Audio Lounge, meanwhile, is further enhanced with the upgraded Bowers and Wilkins Diamond Surround Sound System for a particularly enriched sound quality; which, incidentally is a wonderful optional feature in BMW's flagship models. But that is another story. 

The BMW Luxury Class Showroom offers unparalleled personalised experience. For example, at the Audio Lounge, a proud future owner of a BMW luxury model will be given a detailed account of the many personalisation options and luxurious features available, including the vast number of body paints and choices of upholstery — by one of the facility’s professional car consultants, in absolute comfort. 

The showroom's privileged guests, especially those tech savvy, will also be well entertained. Among the most recognised carmakers in the automotive world in the deployment of technology, BMW stays truthful to its quest to be a leader in the application of cuttingedge technology, both on the road, and in the showroom. A range of interactive video touchscreens is at visitors' disposal to allow them to explore a comprehensive range of product details, plus BMW's glorious heritage. 

Clients and customers and fans should also know that the allure of the new BMW Luxury Class Showroom extends well beyond the physical facility itself. 

The BMW Excellence Club offers its members a wealth of private social privileges, including invitations to the brand's exclusive events, art appreciation experiences, various culinary events, and a range of other enticing brand offerings in association with over 50 different partners —covering lifestyle, dining, entertainment and leisure activities.