Make PURE Online your go-to fun platform for the continuous 360 wellness journey
- PURE Online complements PURE’s in-club classes, featuring a curated, constantly enriched video package of yoga, fitness, meditation, and nutrition.
- Platform offers ultra-flexibility and limitless possibilities to let cardholders stay connected with their pursuit of 360 wellness wherever, whenever.
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The progressive journey for total physical and mental wellbeing does not have any break. So why should you let your hectic schedules, business travel, parenting or vacations disrupt this transformative experience?
Students and friends of Wong’s relocated abroad said although they’d dabbled in other on-demand platforms, they still preferred to see familiar faces and practise yoga or do workout in the styles and languages of their favourite teachers at PURE. “Because trust and relationship between teachers and students matter,” she says. The Group has thus launched PURE Online in its increased effort to motivate cardholders to fully integrate yoga, fitness, meditation and healthy diet into their constant pursuit of a balanced way of life.
PURE Online is the virtual extension of the PURE Group’s joyous experience: the platform is vibrant and hip, filled with an upbeat vibe that invites cardholders to explore and discover its constantly enriched offerings that make practices with online classes fun and fulfilling moments.
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Ever-expanding content, cutting-edge tech
Curated with PURE Group’s over 20 years of expertise in teaching yoga and fitness (Wong introduced Bikram yoga to Hong Kong in the early 2000s,) the PURE Online platform currently features 400+ videos on yoga and fitness classes taught by the Group’s internationally certified instructors, plus classes of meditation and nutrition tips. There is also a section “PURE Community Stories”, featuring friends and members sharing snippets of their “PURE360” lifestyle. “We encourage our cardholders to build up a habit of using PURE Online and experience the benefits. More than 20 new videoed classes are uploaded weekly,” Wong says. “The beauty of it is everything will remain in the library for members to access anytime and anywhere.”
PURE Online’s constantly enriched content features videos that are tailored to suit individual cardholders’ needs at different times and locations, based on their wellness goals. Examples include “Yoga for Moms” (35 - 45 minutes), “Travel Well with Yoga” (10 - 15 minutes), “Sound Meditation for Stress and Anxiety” (30 minutes), fitness videos of 40 to 50 minutes and “Nutrition Tips” (around five minutes.)
The added benefit of the interactive AI function is that when students come to in-club classes, they can discuss the AI suggestions with the teachers, Wong says. “Nothing is absolutely right or wrong. The AI function helps to further raise students’ interest, deepen their understanding and open their minds up about yoga.”
AI Premium also features a fun gamification element that lets users keep score of their points and track their workouts for more motivation.
Fun-filled practice on PURE Online
Explore the limitless fun possibilities available on PURE Online to bond with friends and family. You can make at-home practice with the platform a social occasion. Organise a group practice with friends by using the biggest screen available and then chillax with a cooking and wine-tasting party.
Yoga with kids is a rewarding experience: it helps shift their energy positively, calming them when they are restless or energising them when they feel down. Wong’s daughter followed her to yoga classes at the age of two. “Yoga helped her stay focused and calm both of us down,” Wong recalls. “Parents and kids interact and bond while following the poses and sequences. It deepens their connection.”
Learning together with your kids about healthy diet through PURE Online’s ‘bite-size’ nutrition classes also make a great bonding moment. “It’s a good platform to raise kids’ interest in healthy eating,” she notes. “The nutrition tips help maximise the benefits of the hard work in yoga and fitness classes.”
By nature on-demand videos perfectly complement in-studio classes. It lets students have unlimited rewinds of the poses and sequences that work well with them so that they can repeatedly work on them to achieve the targeted improvement at their own pace. The understanding built through a combination of in-studio and online classes helps maximise the benefits. “[In PURE Online videos] teachers can demonstrate every single pose so that students can have a complete grasp,” Wong says. “As if it is a one-to-one class.”
The platform is also ideal for beginners to familiarise themselves with the names of the poses and reach a certain level of suppleness and body coordination before physical classes, she points out.
The PURE Group runs 22 facilities in convenient locations around the city. Bolstered by the new online platform, PURE indulges its members with instant doses of self-care and ‘me time,’ without any time and location constraints. “Just pop into the studios or log onto the platform to enjoy yourselves,” Wong says.
