Giorgio Armani La Prima bags are this season’s must-haves.

Go places with Giorgio Armani’s La Prima bag

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The bag to have and to hold this season is La Prima, the elegant accessory with a quintessentially #GiorgioArmani aesthetic.

The La Prima bag features round lines, soft, pleated edges and adjustable shoulder straps.
1990s redux

Inspired by the original model designed by Giorgio Armani in 1995 and re-launched last year, La Prima reflects the same principles behind the construction of the tailored jacket. Soft oval cuts with pleated edges, a smooth flap and a strap with adjustable lengths meld form and function with femininity in the purest Armani way.

Revisited with high technologies and painstaking manual craftsmanship that reposition the meaning of “Made in Italy” artisanal flair, La Prima is a “must-have” bag in any sophisticated woman’s wardrobe.
Contrast the dark shades of a winter wardrobe with a white La Prima bag.
Perfect for any occasion

This season’s new iterations will take care of all your carrying needs. Go for a shoulder bag in a variety of new materials and patterns.  In addition to soft palmellato calfskin, they come in shiny elaphe snakeskin and patent leather. A new model comes embellished with bold chain details.

Transition from day to night with a La Prima bag in silver calf-skin leather with laminated effect.
Prefer a practical handle bag? Pick up an original double-gusset version, or a new, elongated shape of the tote bag with a metal shoulder strap. 

At the other end of the size spectrum are a new micro bag with a small chain, pouches, and exquisite small cross-body bags.

Going to a soiree in the evening? A clutch in sumptuous velvet or silk satin will elevate your look.

There’s also plenty of colours to choose from that will match your wardrobe.  In addition to the classic shades of black, white, blue and red, including a vivid patent finish, there are also shades of brown and bronze, touches of pink and a camouflage print that complement the Autumn/Winter collection.

The La Prima bag is the perfect accessory for the Giorgio Armani New Normal collection.
Go all-in with La Prima

Add to your La Prima collection with the newly introduced range of small accessories.  Take these sophisticated items with you anywhere, be it a wallet, iPhone case, contemporary mini bag or a fun charm bag. 

Get your favourite La Prima bag or accessory at Giorgio Armani Chater House in Central, Canton Road/Elements/K11 MUSEA in Tsim Sha Tsui or shop online at