
Go places with Giorgio Armani’s La Prima bag
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The bag to have and to hold this season is La Prima, the elegant accessory with a quintessentially #GiorgioArmani aesthetic.

Inspired by the original model designed by Giorgio Armani in 1995 and re-launched last year, La Prima reflects the same principles behind the construction of the tailored jacket. Soft oval cuts with pleated edges, a smooth flap and a strap with adjustable lengths meld form and function with femininity in the purest Armani way.

This season’s new iterations will take care of all your carrying needs. Go for a shoulder bag in a variety of new materials and patterns. In addition to soft palmellato calfskin, they come in shiny elaphe snakeskin and patent leather. A new model comes embellished with bold chain details.

At the other end of the size spectrum are a new micro bag with a small chain, pouches, and exquisite small cross-body bags.
Going to a soiree in the evening? A clutch in sumptuous velvet or silk satin will elevate your look.
There’s also plenty of colours to choose from that will match your wardrobe. In addition to the classic shades of black, white, blue and red, including a vivid patent finish, there are also shades of brown and bronze, touches of pink and a camouflage print that complement the Autumn/Winter collection.

Add to your La Prima collection with the newly introduced range of small accessories. Take these sophisticated items with you anywhere, be it a wallet, iPhone case, contemporary mini bag or a fun charm bag.
