Fortified flour offers home cooks a delicious, cost-effective source of vital nutrients
- The latest innovation from Sasa Melezatkan allows nutrients to be retained even through the roughest process of frying
- Fortification is a proven way to address micronutrient deficiencies during the pandemic and beyond
It’s safe to say the Covid-19 pandemic has upended every aspect of our lives, from the way we work to the way we play and even the way we eat. According to a global study by the Pennington Biomedical Research Center, lockdowns and stay-in-place orders have resulted in significant changes in eating behaviours ranging from a sharp decline in the consumption of prepared foods to a widespread increase in unhealthy snacking.
And while more and more people are cooking at home these days, many are not enjoying optimum nutritional benefits due to a lack of access to fresh foods or the use of cooking methods that adversely impact a food’s nutritional value. One Indonesian company, however, is looking to change all that as part of its mission to “bring happiness via a simply prepared food” and realise a better future for all.
Tjandra’s solution? “To fortify all our seasoned flour (Tepung Bumbu) products to a state where all the nutrition, vitamins and minerals embedded within the product can be retained even after going through the roughest process of frying.”
It took Sasa Melezatkan’s entire team as well as various nutrition experts almost one year to ensure its seasoned flours would retain their iron, zinc, fibre, and vitamins B2 and B9 through all cooking processes. The products were then sent to various labs and the Indonesian Food and Drug Authority for verification and to consumers across the country for tasting. In the end, the company succeeded in maintaining not only the nutrition and taste but also the price.
Indeed, Sasa Melezatkan’s new fortified flours are a testament to its commitment to the well-being of Indonesians and the world at large. “A wise man once said, ‘A journey of a thousand miles begins with a single step”,” Tjandra says. “This small step by us hopefully will lead to one giant step for the well-being of mankind.”