From Online to Cloud Nine - This high-end mattress store has gone digital
Amidst a pandemic, Okooko by European Bedding challenges the traditional bedding industry with a new 360° virtual showroom
Whether in the coordinated chaos of a home renovation, or after stumbling upon some unwelcome house guests nesting inside an old mattress, buying a bed is often just something to cross off a list, quickly. But this home bedding specialist is changing the way consumers think about their sleep, in the middle of a pandemic.
A classic problem
Having to stay home poses its own set of challenges to sleeping comfortably. “We’re actually getting calls asking specifically for solutions to back pain from being in bed all day,” says Todd Uranga, Branch Manager of Okooko by European Bedding, adding, “It’s funny how if you have to stay home, and something is not quite perfectly comfortable, you really notice it.”
However, with traditionally in-store purchases like clothes and jewellery to bigger ticket items like household appliances shifting online, founder and managing director Stefan Magnus saw an opportunity to break the final barrier holding more conventional bedding retailers back: the belief that a mattress is the one thing you need to try before you buy.
...with a digital solution
Wanting to avoid the overwhelming ordeal of shopping in a sprawling department store, the tour offers three guided routes: the mattress route takes visitors through the eco-friendly Heveya® mattress models, complemented by the ergonomic slatted bed base and pillow routes to complete the sleep package.
Human touch for the perfect match
Having gotten to know the sales associates through the virtual tour, clients can arrange a video consultation for personalised recommendations, mirroring the discussion that would be had in the showroom. They are then matched with the right mattress model and firmness together with a suitable pillow for balanced support across the body.
“After helping hundreds of happy customers, we understand the big issues people are facing with their sleep and can guide them to the right mattress, even online,” he adds. This confidence in their recommendations shows in the 100-day free trial and generous refund policy that come with every purchase. (In the rare instance that the fit is not quite perfect on the first try, an adjustment to the firmness of the mattress can be made free of charge.)
With this new digital venture seamlessly complementing the brick-and-mortar store, Okooko by European Bedding continues to set themselves apart from both traditional department stores and younger one-size-fits-all start-ups. “This pandemic has changed the world, changed our lives, and definitely changed the way we make our purchase decisions,” says Stefan. “Sleep cannot take a back seat, and neither will we.”
Take the tour now at europeanbedding.hk, or drop by 13F The Plaza LKF, 21 D'Aguilar Street, Central, Hong Kong.