[Sponsored Article] SASA breaks the mold for its latest commercial advertisement, increasing brand awareness as Indonesia's greatest seasoning brand. Choi Siwon, a model, actor, and singer, has been appointed as the brand ambassador by SASA. On the current commercial, Choi Siwon will play the "Wizard Chef" or SASA brand ambassador. This "Work Later, Drink Now" actor will be the one to introduce us to the wonders of SASA-seasoned delicacies. SASA, as an Indonesian brand, hopes that this relationship would be the first major step in promoting Indonesian cuisine on a global scale. Because skincare businesses frequently collaborate with South Korean celebrities, this cooperation stands out. This time, SASA and Siwon are working together to spread the love of cooking and the appetite of his Indonesian admirers. SASA has been the go-to seasoning or top kitchen food brand in Indonesia since 1968. SASA aspires to make dishes that are not only delicious but also nutritious. SASA pushes the envelope by releasing healthier alternatives in every category. This national pride brand is famed for its unique recipes, as its motto "SASA Melezatkan" suggests. Choi Siwon is a familiar face in Indonesia. In comparison to other South Korean celebrities, it is commonly known that the man born in 1987 flew to Indonesia regularly. He considers Indonesia to be a second home for him. Siwon is no stranger to Indonesian cuisine as the Wizard Chef. The man who serves as UNICEF's Asia-Pacific Ambassador enjoys Indonesian cuisine. His favorite dishes include nasi goreng (fried rice), mi goreng (fried noodle), and klepon (local snack). He even acquired a local moniker. In Indonesia, he is referred to as "Mas Agung."