Procter & Gamble Hong Kong and Mannings take Japanese premium hair care brand Hair Recipe to new heights
P&G (Procter & Gamble) Hong Kong and Mannings’ collaboration to introduce Hair Recipe to Hong Kong continues to win with strong momentum.
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Deep collaboration is the key to success
The success of the products mindfully crafted by Japanese nutritionists and hair experts using superfoods to bring together the superior nutritious recipes for hair care is a testament to the strong collaboration between the two partners.
Mannings, Hong Kong’s top brand and trusted health and beauty specialty retailer, is a perfect match for P&G Group when it looked for a partner to launch Hair Recipe in 2018.
Working hand in hand, P&G and Mannings pulled out all stops to nurture Hair Recipe from its infant stage in Hong Kong to become a consumer’s trusted brand in the haircare market. The partnership built a robust consumer and shopper base for the brand, from strong in-store support to endorsements by beauty influencers.
Building on the success of Hair Recipe, P&G Hong Kong introduces Wanomi, the latest premium line extension at Mannings in Hong Kong. Leveraging quality Japanese rice to nourish the scalp and bring radiant transformation within 14 days, Wanomi is Hair Recipe’s first-ever treatment range.
As a leading fast-moving consumer goods supplier and retailer, Mannings & P&G’s collaboration has brought this innovative product to life with their strong execution and planning. The commitment from each company helps pulling resources together to achieve excellent results. They have been leading the trend in the haircare market with treatment and organic & natural products to provide the best to shoppers.
A safe and natural solution for hair
‘You are what you eat’ is Hair Recipe ‘s product story. The premium line extension - Wanomi also shares its unique ingredient story using Japanese Rice, making this a mild and natural product, perfectly suited for Asian markets.