[Sponsored Article] When it comes to shining matters, Thailand has been a world-renowned source of skilled gems and jewelry craftspeople. This might be the reason why the country has been regarded as the center of jewelry trade in Asia for decades. To highlight the importance of Thailand’s position as the trading hub of gems and jewelry, Bangkok Gems and Jewelry Fair, one of Asia’s largest jewelry trade fairs, is held on a biannual basis by Thailand’s Department of International Trade Promotion (DITP), Ministry of Commerce. The 62 nd edition will be held between September 7-11, 2018. Bangkok Gems and Jewelry Fair “Thailand has been known as an international destination of jewelry trading, and the jewelry creations of Thai craftspeople are globally acknowledged. But to put it further, The Department of International Trade Promotion initiated Bangkok Gems and Jewelry Fair, so that Thai craftsmanship could even shine brighter in an international arena,” says Mrs. Chantira Jimreivat Vivatrat, General Director of the Department of International Trade Promotion, Ministry of Commerce. Apart from being a trading place of jewelry, gems, and precious materials like gold and silver, Bangkok Gems and Jewelry Fair also showcases latest updates in the jewelry industry, from innovative designs and advanced technologies to trend forecasts. As a part of Bangkok Gems and Jewelry Fair, The Niche Showcase features 5 specific market trends for the fast-growing niche markets. The trends include: The Moment : Accessories for special occasions like weddings and auspicious events are very popular in Asian markets, especially in India and China. Metro Men/LGBT : When the society is more open, modern men and LGBT people can express their identities more through clothing, jewelry and accessories. Spiritual Power : The birth of gems and jewelry originated from the beliefs dating back to ancient times. However, spiritual beliefs still have strong influence for gems and jewelry purchases in modern days, especially during the economically unstable periods. Beyond Jewelry : Lifestyle and decorative products with precious stones and material are very popular among the wealthy, since they are considered understated representations of refined taste. Heritage & Craftsmanship : Modern customers cherish meaningful products and cultural patrimony. This is why the creations that mix heritage with craftsmanship are needed more in the market. In the latest edition of The Niche Showcase, the Heritage and Craftsmanship theme is highlighted through the display of selected contemporary gems and jewelry creations. The crown jewel of this showcase is the featuring works of master craftsmen that reflect attention to details, aesthetics, superior techniques and long tradition of jewelry-making. The showcase also features jewelry-making workshop demonstrations by the craftsmen of the Thai Goldsmith Association. Presenting techniques include invisible setting, gemstone cutting and carving, and the interpretation of the Samurai sword making in the Thai-style metal forming. ----------------- The Niche Showcase is on view at the 62 nd Bangkok Gems and Jewelry Fair Venue: Impact, Muang Thong Thani Trade Days: 7-9 September 2018, 10.00-18.00 Public Days: 10 September 2018, 10.00-18.00 น. 11 September 2018, 10.00-17.00 น.