[Sponsored Article] Visit a Link fresh market and get everything you need to cook a bountiful meal at home. Link has dedicated the past 15 years to revitalising markets across the city. Since its inception in 2005, the company has completed 85 asset enhancements projects, with over 20 underway or under planning. These revitalisations provide communities with cleaner, more comfortable environments to shop and commune in, turning them into social hubs for shopping and community interaction. A boon for home cooking Whether you are a busy stay-at-home parent, or just cooking for pleasure, coming up with a daily meal plan can be daunting. Fear not, inspiration can be found at every stall at Link’s fresh markets teeming with a cornucopia of fresh and flavourful meat, seafood, fruits and vegetables to help you become the next master chef. And they are not just ingredients for making your favourite comfort food, allowing you to whip up international favourites with ease. Best of all, they come with affordable prices that are easy on the wallet. A multi-sensory shopping experience You can pick up far more than simple groceries as the stall designs of the revitalised markets have been completely reworked with user experience in mind. Spend time browsing in comfort in the intuitively laid out spaces, the wide aisles lined with stalls displaying a myriad of ingredients, and you will be spoilt for choice. Chat to your favourite stall operators about the seasonal offerings, recipes and the catch of the day or the freshest cuts of meat, and pick up cooking tips while you are at it. As the fresh markets also serve as vibrant community centres, it’s more than likely you will run into neighbours, giving you an opportune time to catch up on the latest with them. Bring your kids, or elderly family members with you as the barrier-free access make the fresh markets approachable and inclusive destinations for all no matter their ages. Providing visitors with an elevated shopping experience, you could end up having some budding junior master chefs in the making. A hygienic and clean environment You can also shop with peace of mind at the fresh markets as Link has stepped up hygiene and sanitisation processes to safeguard visitors as part of its COVID-19 pandemic response. AI screeners, programmed to issue an alert upon detecting visitors without face masks and signal the presence of shoppers showing unhealthy temperatures, are installed in every market as a prevention measure. In addition to the health screening, you can also take advantage of the cashless payment options that Link pioneered in 2011 for cleaner transactions. After your purchases are tallied up, simply pay with your Octopus card or via AlipayHK and WeChat Pay. Asset enhancement ensures a vibrant marketplace Aside from the wide variety of choice, you will find continuous thoughtful enhancements of the fresh markets that make them bustling, vibrant hearts of the neighbourhoods they serve. More than just putting on a new coat of paint, these holistic improvements now attract a diverse tenant mix to meet the changing needs of the community. Such are the markets’ popularity that you will meet an increasing number of second-generation stall vendors. Today, Link’s fresh markets have regained their place as the bustling, vibrant hearts of the neighbourhoods they serve. A bold new spirit Interested in how these fresh markets play a vital role in Hong Kong cuisine? Check out ‘Growing Brighter – the Bold New Spirit of Hong Kong’s Fresh Markets’ , a series of articles, interviews, and videos published by Link to celebrate the 15th anniversary of its REIT listing. See how they have been creatively adapted to suit the needs of modern shoppers like you while retaining the essence of the city’s traditional markets.