LOEWE invites you to summer by the sea
Easy and breezy does it this summer as you travel to some of the most idyllic seashores in the world. LOEWE’s Spring Summer collection will add a touch of modern surrealism and quirkiness that will make you a hit from Bali to Ibiza.
Ode to Dalí
In a nod to Salvador Dalí, the Spanish surrealist who became the first art superstar of the television age, Creative Director Jonathan Anderson shot the collection’s campaign at his fantastic house in Cadaqués, Catalonia. You too can channel the Dalí spirit in this season’s graphic stripes, playful patches and prints, and sumptuous jacquard with a decorative William Morris leaf pattern.
A youthful vibe
You don’t have to be a youth to feel young-at-heart. Life by the sea is best lived in shorts, fisherman jeans, long shirts, T-shirts with a piratical skull motif, espadrilles and slippers. And dare to show more skin this season as the temperature soars. LOEWE’s eclectic collection has a fluid sensibility, an overt dose of sexuality and a relaxed spiritual exploration feel that are perfect for an offbeat style.
Elevate the casual sportswear look with LOEWE’s renowned mastery of craft that runs through the collection. Zippers double up as stripes in an innovative artisanal touch, while intricate appliqués and colourful embroideries lend panache and visual impact.
Textured fabrics add tactility
Choose functional fabrics such as linens, poplins and washed canvas that add tactility and an effortlessly cool look.
A beautiful stretched suede in a piece reminiscent of swimwear gives unprecedented suppleness and tactility, while an extra fine and ultralight lilac mohair suit is perfect for any occasion that calls for dressing up.
It’s all in the bag
Men have It bags too, and the must-have bag of the season for toting your essential stuff around is the lightweight multicolour Shopper Stripes Bag. Crafted from cotton-canvas and calfskin with a front patch embossed with the brand’s anagram and logo, it embodies LOEWE's modern approach to functionality.
The iconic calfskin and suede Puzzle Bag, with its innovative cuboid shape, extreme tactility and maximum utility, comes in a novel expression dressed in the season’s distinctive stripes. Or in variations of colour blocks for the smart city look.
A must for the road warrior is the sophisticated and functional Goya Backpack that adapts entirely to your needs. Expertly crafted from calfskin, the zip-around top flap closure bends over the front of the backpack for a distinctively minimalistic look and a structural silhouette.