This season, snuggle up in malleable wardrobe essentials from the Italian luxury brand famed for its superlative fabrics and uncompromising quality.
Go somewhere in Loro Piana
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Enjoy simple pleasures and moments of joy anywhere like the young playmates portrayed in the brand’s new Fall Winter 2020-2021 Campaign. Captured on analogue film in an almost painterly treatment of light and colour by English photography star Jamie Hawkesworth, the stunning images encapsulate the brand’s DNA of spontaneity, naturalness and closeness to nature, with garments defined by their softness, fluidity and a natural “ease”.
A nonchalant ease
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Dress easy whether you are heading for work or play in the softest and rarest cashmere and wools spun from Loro Piana’s Italian mills that give you a unique sensory experience.
For women, think luxuriously simple and easy to interpret pieces that range from elegant working attire to relaxed leisurewear.
Complement a “Traveller” jacket in wool double Rain System® with a “Capri Shirt” in cashmere and silk jersey and “Coulisse One Pince” trousers in Tecnowool jersey.
The suave gentleman looking for the ultimate comfort will find it in practical outerwear in supple cashmere and techno fabrics that offer ease of function. Fans of the late Sergio Loro Piana’s unique and timeless style should go for heritage pieces that have been reinterpreted with authenticity for today.
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Fall/Winter must-haves
Go casual in a “Lexington” crewneck sweater in Baby Cashmere, “Coulisse One Pince” trousers in wool and cashmere flannel and “Nuages Walk” suede sneakers.
When the temperature starts to dip, it’s time to break out the sweaters. Put on a Lexington in Baby Cashmere that exudes metropolitan charm. Urban geometries inspire the horizontal striped patterns hinted at the bottom and on the wrists. The soft and relaxed silhouettes underline a cosmopolitan yet casual attitude, while this season’s slightly oversized knitwear for women is both on-trend and practical.
Team an unlined and seamless “Timothy” double-breasted trench coat in cashmere with a “Fifth Avenue” high-neck sweater in cashmere and silk and matching fluid-fitting trousers. Accessorise with “Lock In” bag in Velvet Nabuk leather.
When coats become mandatory, there’s only one to reach out for – a great Loro Piana coat featuring clean lines and an elongated shape. For women, the silhouette is slender, with slightly accentuated shoulders and waist. By contrast, men’s coats come with generous and enveloping volumes that maintain a perfect balance of proportions and elegance. Made from the label’s iconic materials including cashmere double, melton cashmere and Baby Cashmere double, and technologies such as Rain System® treatment, applied to a men’s coat in Winter Lightest cashmere double, they are an indispensable wardrobe staple.
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Look timelessly elegant “Colbert” coat crafted from soft Nappa leather worn over shirt and skirt in silk satin jacquard with a chevron pattern.
Enamoured with butter-soft leather? Bundle up in a Loro Piana’s jacket or coat in exquisite lambskin or suede. Using refined savoir-faire that enhances lightness and softness without altering the quality, the leather has an impalpable and velvety consistency that gives immense tactile pleasure. What’s more, they come with an imperceptible anti-drip and anti-stain treatment that protects the garment from light rain.
