Mannings collaborates with the The Hub Hong Kong to raise HK$2M Improving nutrition and wellbeing of unprivileged children
- Mannings joins forces with The Hub Hong Kong to launch a charity campaign aimed at enhancing the health of thousands of children from impoverished families.
- The holistic programme covers purchases and distribution of vitamins for kids in need, a series of sports activities and health talks, and nutritionist consultation.
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Access to nutritious food is a basic human right. So is an adequate level of exercise. Because these are the essential things for children’s physical and mental wellbeing that many take for granted, it’s shocking to know that almost one in four children in Hong Kong live in poverty and are in a daily struggle with the lack of a healthy, balanced diet and an active lifestyle.
A 2022 survey conducted by a local NGO found that all of its hundreds of respondents – children aged between 6 and 11 – did not meet the basic standards for the sufficient intake of nutrients in at least one of five food categories. According to SoCO (Society for Community Organization), among some 230,000 children struggling in poverty, 50,000 live in cramped and poor accommodation, such as bedspace apartments and subdivided units. They have been deprived of any adequate space for regular physical exercise and social activities.
Adding to impoverished children’s woes were three years of pandemic and its related restrictions and school closures. Because of the worsened financial situation caused by the pandemic, many underprivileged families were reduced to consume more canned and junk food for their meals and neglect vegetable or fresh fruit, recent studies find. The imbalanced diet, coupled with a lack of outdoor exercise, will have a far-reaching negative impact on the wellbeing of children and the problems can continue well into their adulthood. Prolonged deficiency of vitamins, including C and D, will lead to problems in skeletal health and the immune system.
Mannings’ holistic charity programme
In its unwavering commitment to helping improve the physical and mental wellbeing of underprivileged children and forge a bright future, Mannings has announced the launch of the “Helping Kids Grow Happier, Healthier, and Stronger” Charity Campaign.
“Social responsibility is an important part of what we do as a company. To show our support, we have launched numerous campaigns across our businesses and markets to serve the local community,” says Ian McLeod, Chief Executive of DFI Retail Group, the parent company of Mannings. “As the wellbeing of the local underprivileged children has drawn our attention, being a responsible company, we should take the lead and raise awareness of children’s health. Mannings’ “Helping Kids Grow Happier, Healthier and Stronger” Charity Campaign helps bridge the healthcare gap for underprivileged children, safeguard the next generation and boost their self-esteem in the long run.”
Donate HK$2 for each Mannings' Own Brand Health Supplement sold
Everyone can pitch in and contribute to this charity campaign. Starting from June 9, 2023, for every designated Mannings’ Own Brand Health Supplement sold on both online and physical Mannings stores in Hong Kong, Mannings will donate HK$2 to The Hub Hong Kong, a local children’s support centre dedicated to providing educational support and other services to the underprivileged. The goal is to donate HK$2 million within a year to support over 2,200 impoverished children and their families.
The key mission of the Charity Campaign is to raise public awareness of the less than desirable health conditions of some underprivileged children. The HK$2 million donation will support a series of activities and programmes that will benefit underprivileged children, such as purchasing Mannings' Own Brand "Kids Calcium + D3 Gummies" and "Kids Chewable C + Zinc Tablets" at cost, which will be distributed to children in need in Sham Shui Po and Yau Tsim Mong districts through The Hub Hong Kong. The donation will also be used to launch community sports programmes, and organise health workshops or lectures by Mannings pharmacists and dieticians.
“Let’s Get Healthy” Festival
Mannings and The Hub Hong Kong joined hands to offer a festive, fun-filled Saturday for families in Sham Shui Po, Yau Tsim Mong and nearby areas through the Festival at Christian Alliance International School Hong Kong on May 27, 2023. The festival featured various game booths and professional health consultation services provided by registered pharmacists and dieticians from Mannings. They provided professional advice to parents and their children on the benefits of an active lifestyle and healthy diet. Mannings’ volunteer team prepared and distributed gift packs to the participating families and children, delivering blessings with action and wishing them a happy and healthy childhood.
Mr. Andrew Wong, the Chief Executive Officer of DFI Retail Group Health and Beauty (North Asia) said: “As the largest health and beauty chain store in Hong Kong, Mannings has always been committed to being customers’ trusted ‘community pharmacy’ by providing a wide range of products and professional services to safeguard the health of our community. Leveraging our Own Brand Health Supplements and long-term support from our customers, our partnership with The Hub Hong Kong enables the public to take part in supporting underprivileged children to combat malnutrition, enhance their personal growth and development while satisfying their nutritional needs.”
On behalf of The Hub Hong Kong, Ms. Josephine Leung, the Executive Director of the organisation, expressed her gratitude towards Mannings. “We are very grateful for Mannings’ ‘Helping Kids Grow Happier, Healthier and Stronger’ charity campaign. It puts together the collective effort of the community for donating health products and organising various activities for children in need, helping to nurture their potentials without compromising the priority of mental health. We are honoured to be its charity partner.”
Doubling the Goodwill
To drum up extra support at the start of the Charity Campaign, on the “Double Up Days” from June 9 to 22, 2023, Mannings will double its donation from HK$2 to HK$4 for every designated Mannings’ Own Brand Health Supplement sold, showing 100 percent more commitment to the meaningful cause.
-(1)-(1).JPG?itok=_MS-dWnS "Mannings’ volunteer team hand out goodie bags to those in need.")