Irina Shayk likes her D-Styling in brown smooth leather with exotic reptile skin detailing.

Tod’s new D-Styling is a bag fit for a princess

Fashionistas on the hunt for the truly must-have bag this season need look no further than Tod’s new D-Styling, a chic update of the brand’s most iconic D-Bag named after the late Princess Diana.

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The it-bag makes a stylish comeback

A firm favourite among royalty, celebrities and A-listers since its launch in 1997, the modern leather tote with its clean, classic design has been a symbol of understated luxury among the fashion set for two decades.  Sadly it went off the shelves for a few seasons, but fans and new converts would be thrilled to know that the cult D-bag is back by popular demand – in the shape of the D-Styling with refined contemporary detailing.

Eunchae Jung matches her outfit with a D-Styling in yellow smooth leather.

A curvy aesthetic

The D-Styling takes on a softer silhouette, improved structure and clever design details.  The double zip pulls come with extra-long curved leather straps for decoration and functional purposes.  Also in extra-long length is the double slide zipper which can be tucked into the sides, creating a curvy look reminiscent of a feminine butterfly shape. 

Extensive choices

What makes the D-Styling so desirable is that there is one to fit all occasions.  It comes in three sizes - mini, small and medium - that provides enough room for the things you need to tote around on a regular day.  A removable strap allows you to carry the bag on your shoulder.  And best of all, there is a wide range of colours and materials to choose from.  Smooth handcrafted leathers, exotic skins and rich suedes offer different options while colours run the gamut from summery white to sophisticated black.

Maggie Jiang steps out with a D-Styling in orange smooth leather.

Stars shine for the D-Styling 

The D-Styling has already proven to be a big hit with some of the most contemporary icons of today.  Russian supermodel Irina Shayk, Chinese actress Maggie Jiang, Korean actress Eunchae Jung and Japanese model and actress Nana Eikura are early adopters, with their relationship with the D-Styling captured in short films made by Tod’s in Milan.  The common thread that links their distinctive personalities?  “My life is in this bag” is their resounding endorsement.

Nana Eikura with her D-Styling in white smooth leather.

Like them, you too can carry your life in the D-Styling bag!

This content has been created under the direction of an advertiser. It contains no editorial input or review from the South China Morning Post (SCMP), nor does it reflect the position of, or the editorial standards used by, the SCMP. The advertiser has paid for and approved the content.