Procter & Gamble Hong Kong and Mannings take beauty hair care brand Pantene to new heights
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Strong collaboration between the two market players is key to the hugely successful launch of Pantene’s Intensive Shot capsule treatment two years ago and introduction of new products this month.
Procter & Gamble (P&G) Hong Kong and Mannings’ enduring partnership has seen numerous premium hair care brands build a robust presence locally. It’s no exception for Pantene, the Swiss brand launched in 1945 that has become the most popular hair care brand in the world today. In 2020, P&G, owner of Pantene, teamed up with Mannings, the health and beauty chain store with over 300 outlets in Hong Kong and Macau, to debut an innovative new capsule hair mask inspired by premium skincare ingredients. The Intensive Shot capsule treatment was a resounding success, propelling Pantene to become the market’s top rinse-off treatment brand. Riding on the back of this feat, Pantene extends the Intensive Shot collection with new and upgraded products in November 2022.
A miracle Pro-Vitamin B5 formula
News of this fantastic discovery soon spread to beauty buyers for some of Europe’s top department stores, with Pro-Vitamin B5 quickly becoming a highly prized and luxury hair tonic. In 1945, Pantene was launched in Europe to serve more consumers’ needs, with the Swiss Vitamin Institute, the world authority in vitamin efficacy, certifying Pantene’s Pro-Vitamin B5 formula.
The next beauty chapter
Over the years, Pantene has infused different skincare-inspired beauty science concepts into its various product lines to enable hundreds of millions of women around the globe to enjoy healthy and lustrous hair. These include the Pantene Micellar Water with Cleansing series and Pantene Miracles with Lipo Shot Micro-Essences Penetration line.
Intensive Shot Shampoo is the skincare-inspired solution for better hair quality
Not content to rest on its laurels, Pantene continues to innovate with the launch of an Intensive Shot shampoo and an upgraded capsule treatment in November 2022. Empowered by three times the skincare hydration essences such as squalene and hyaluronic acid, the shampoo offers hydrated cleansing with perfect water/oil balance.