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The Promise Exhibition

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A dazzling good cause

Forevermark’s "The Promise" exhibition celebrates love and dedication while raising the awareness of Alzheimer’s Disease.

PUBLISHED : Wednesday, 20 May, 2015, 11:10am
UPDATED : Wednesday, 20 May, 2015, 11:50am


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Hong Kong’s glittering skyline was the perfect backdrop for “The Promise” exhibition organised by Forevermark, a  member  of  the  De  Beers  Group  of  companies.  It celebrates  the  brand’s  on-going campaign of ‘the promise’ for the fifth year in 2015 on the theme of hand-holding between loved ones. Held from May 15 to 17 at Sky100 observation deck, the three-day exhibition not only highlighted the beauty of Forevermark diamonds, but also benefited the Charles K. Kao Foundation for Alzheimer's Disease and Junior Achievement Hong Kong through a special school art competition. 

The exhibition was officially opened on May 13 by Gwen Kao, Chairman, Charles K. Kao Foundation for Alzheimer's Disease and Professor William Lo Wing-yan JP, Chairman of Junior Achievement Hong Kong, together with Nancy Li, Forevermark’s Asia Pacific President.  Inspired by the light, refractions and shadows of diamonds and beautifully directed by contemporary artist Hiram To, the exhibition comprised a series of static and interactive displays of hand-holding images between loved ones to explore the idea of “the promise”.

Also unveiled in the exhibition was a specially commissioned film for Forevermark by Benjamin Millepied, the acclaimed choreographer behind the motion picture Black Swan and Dance Director of the Paris Opera Ballet, special zoetropes with “animated” promises from singer Alex To and wife Ice Lee, a candid family “slide” show of model Cara G and daughter India, photographic images from an elephant sanctuary in Kenya by Sean Lee-Davies, an experiential room of texts and audio featuring the works of provocative writer Daisy Wong, and a Japanese “Nihonga” painting with diamond adornments by award-winning jeweller Karen Lee.

Fourteen winning works from a school art competition initiated by Forevermark were also featured in the exhibition.  They were inspired by the touching story of the Kaos — the couple’s 50 years of dedication to each other, Professor Kao’s pioneering achievements in fibre optics and his subsequent Alzheimer’s condition.  “The winning works presented the ideas of a deeply-held promise, just like Forevermark’s long-held ideology of offering diamonds that are beautiful, rare and responsibly sourced,” said Ms. Li.

Over 200 Hong Kong celebrities and VIP guests including Kathy Chow, Wyman Wong, Chrissie Chau, Anthony and Jocelyn Sandstrom, Jeremy and Nicola Young, Victoria Tang, as well as many from the jewellery industry attended the bustling opening party.  A lot of them had fun at the Thermo Photo Booth to capture themselves on camera through a special heat sensitive recording process.  Proceeds from the photo booth and sales of the Promise book capturing the essence of exhibition will be donated to the Charles K. Kao Foundation for Alzheimer's Disease.

More than 200 carats of dazzling diamonds were on display including a collection from Forevermark’s exclusive jewellers, including the latest designs from Chow Tai Fook’s Enamor series with a 25-carat Forevermark diamond ring, and Chow Sang Sang’s Forever Kiss series jewellery with a DIF 11-carat Forevermark diamond.