Tod’s No_Code continues to break the codes

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The No_Code Shoeker #03 makes its debut.

Published: 4:31pm, 27 May 2019Updated: 4:31pm, 27 May 2019

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Tod’s concept of hybridisation continues to evolve unabated at its No_Code workshop with the latest version of the Shoeker and ventures into other contemporary lifestyle territories.

The Shoeker 03 takes Seoul by storm

Leading the most recent No_Code disruption in Seoul was No_Coder Yong Bae Seok, the European-based Korean industrial designer and creator of the Shoeker, a shoe and sneaker hybrid that embodies the No_Code philosophy of living outside the box, mixing tradition with innovation, and challenge and adventure.

A ‘streamliner’ inspired by the heights of Italian car design, the high-tech performance Shoeker #01 and#02 that transcend stylistic codes have been embraced by experimenters and those not afraid to disrupt the conventional rules of fashion.

Korean celebrities Ji Soo, Ju Ji-Hoon, Tod’s CEO Umberto Macchi di Cellere, Tod’s No_Code Shoeker creator Yong Bae Seok, and Taiwanese actor Jasper Liu headline the Tod’s No_Code project launch party in Seoul (from left to right).

The Asian launch party for the new Shoeker #03 held at the iconic Seoul Dongdaemun Design Plaza on May 23 celebrated the No_Code Evolution, highlighting the technology, craftsmanship and the progression of the Shoeker. Celebrities and disruptors, led by Korean heartthrob actors Lee Dong-Wook, Ju Ji-Hoon, Jung Yun-Ho, Taiwanese actor Jasper Liu, Chinese singer and dancer Ayunga and Japanese actor Ryohei Otani, got up close and personal with the finely-crafted, ultra-chic and super-ergonomic hybrid footwear that can take them from morning sport to evening cocktails.