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A Year of Something New

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LANDMARK’s chocolate-making Cocoa Monsters and fantastical “Cocoaland” world to melt hearts of Christmas shoppers

PUBLISHED : Wednesday, 19 December, 2018, 6:13pm
UPDATED : Wednesday, 19 December, 2018, 6:13pm

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A family of more than 70 cute and furry, chocolate-loving Cocoa Monsters are sure to melt the hearts of shoppers – young and old –  at LANDMARK this Christmas.

These brightly coloured visitors have set up home in Cocoaland – a fantastical red-and-gold world that has created a unique, fun and adventurous family attraction inside LANDMARK ATRIUM – at the city’s prestigious shopping mall in Central, where they will stay until January 1.

Assorted singing and dancing Cocoa Monsters – including a group of mischievous “Greedies” – come to life every 30 minutes, along with their machines at Cocoaland’s chocolate-making factory, as they search the enchanted world’s Cocoa Forest for cocoa beans and make their favourite confectionary.

“It’s a tradition at LANDMARK to delight the community with wonderful Christmas events,” Raymond Chow, executive director of Hongkong Land, said.

“This year, we are inviting everyone to discover a world of fun and adventure with the Cocoa Monsters.”

Cocoaland offers four great interactive elements so youngsters can help the Cocoa Monsters – which embody a whimsical, heart-warming charm and innocence that perfectly matches the Christmas traditions of laughter and giving – to make their chocolates.

Yet watch out! There’s trouble about.

Eagle-eyed children will also be able to stop the mischievous Greedies from stealing all the chocolates for themselves by buying chocolate treats at the factory’s monster-shaped Joy Machine.

LANDMARK’s Santa Paws is also on hand to help save the day – and teach the Greedies the joy of sharing with others.

Families can watch as the vibrant orange, purple, blue and white Cocoa Monsters turn handles at the factory’s lofty Chocolate Tower, which signals the start of the chocolate-making process involving a variety of colourful, odd-shaped contraption. Then the hardened confectionery travels to the Colouring Studio, where the Cocoa Monsters decorate the pieces of chocolate in bright hues.

As the factory’s Decorating Tower bursts into life with dynamic lighting effects and puffs of chocolate “steam”, other Cocoa Monsters place the finished chocolates into gift boxes next to the Packaging Machine.

“The inspiration and humour of this year’s installation are sure to delight every child, and remind every adult of the joy of the festive season,” Chow said.

The adorable, fun-loving Cocoa Monsters that inhabit Cocoaland have been created especially for LANDMARK by French illustrator Frédéric Pillot.

LANDMARK has also created a limited-edition range of exclusive festive merchandise, including adorable Cocoa Monster plush toys, festive tote bags featuring the loveable characters and key chains.

All are available to buy at LANDMARK ATRIUM, with proceeds going to the charity, Make-A-Wish Hong Kong.