[Sponsored Article] Whether you are wakeboarding in Hong Kong, flyboarding in Bali, surfing in California, cruising along the Amalfi coast or soaking up the sun on an exotic Caribbean island, do it in style with the new Ermenegildo Zegna Beachwear collection. Surf’s up Summer is coming, and surf’s up. It’s time to upgrade your beachwear, and Ermenegildo Zegna has given you the perfect excuse to do so. The luxury brand renowned for its mastery of fabrics and impeccable suiting has upped the ante this season by introducing its first-ever beachwear collection filled with the fresh allure of Italian summers. "In my new vision of the Ermengarde Zegna style, I could have not think about the perfect wardrobe without a Beachwear Collection, where the research in innovative materials like the "MICROLITE" or "ULTRALIGHT SEERSUCKER" meets the new Zegna aesthetic", explained Alessandro Sartori, the brand’s artistic director. High performance Developed in partnership with ISA S.p.A, Ermenegildo Zegna Beachwear is stylish, cool and extremely comfortable. The materials used are lightweight, quick drying and technically enhanced to give a natural softness while ensuring maximum performance whether you are in the water or just enjoying the sun. And since the collection is from Zegna, you can be assured of high-quality craftsmanship and subtle, refined details. Sporty and chic Style matters even when you are engaged in thrill-seeking watersports. The streamlined swim briefs, classic swim shorts with a drawstring waistband or a sartorial tailored version with a fastening front all come with a dedicated waterproof pochette with a print evoking an Italian summer. You can choose from sharp, solid colours to prints and patterns such as hand-drawn Baiadera stripes inspired by the traditional striped patterns worn by Portuguese dancers, stylised flowers and geometric micro designs to stand out from the crowd. Or don a pair of striped boxer shorts worn with a polo or boat-neck shirt with an athletic fit made from a beautifully soft velvet cotton blend to go places on or off the beach. There’s no better way to show your stripes than by drying off with a large beach towel in absorbent cotton velvet with the bold Baiadera stripes in opera red and liberty blue. To complete the look, store your beach essentials in a matching Baiadera backpack in a bucket bag silhouette with a drawstring top, zip pocket base and rope shoulder straps. Reflecting a contemporary summer masculinity, the new Ermenegildo Zegna Beachwear collection more than answer your needs to look snazzy in or out of the water.