The city's best driving position for art appreciation in the month

This July, BMW turns its flagship BMW Luxury Class Showroom into an automotive art gallery—beautifully blending art and luxury in the brand's first-ever BMW MONAT in the city.

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Themed the Art of Decoding, the inaugural BMW MONAT welcomes guests to the BMW Luxury Class Showroom on Gloucester Road this month.

Published: 10:50am, 10 Jul 2020Updated: 5:13pm, 10 Jul 2020

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The word MONAT means month in German. Im Monat Juli, literally “in the month of July,” the BMW MONAT is held for the first time ever in Hong Kong. BMW promises to redefine the connection between BMW and Art in Hong Kong, integrating local artists and contemporary lifestyles, with the sight of many BMW Luxury Class models.

A chance to appreciate a full range of all the 19 BMW Art Cars' Gallery, as well as the storied project, is not the only attraction of the BMW MONAT. Upon arrival, guests will be able to savour the sedate ambiance of the BMW Luxury Class Showroom, and to benefit from a unique opportunity to create their own statement art pieces as well as enjoy BMW selected coffee.

The BMW select coffee is also something that is part of any visit to the venue

Themed The Art of Decoding, the BMW MONAT Experience Journey will also allow guests time to check out a range of stunning BMW models on display, neatly divided into sections of Luxury, Craftsmanship and Elegance. Car lovers will have the chance to take a refreshed look into the charisma of the Flagship THE 8 Sport Car, Luxurious SAV THE X7 (7-Seater) and THE 5 Prestige Edition. An exciting BMW model also makes its debut in the city - The all-new X5 M Competition, a model combines high-performance power with the versatility of an SAV, taking the power of M to the extreme.

One of the many highlight models would be THE 5 Prestige Edition, new owners can enjoy free upgrades to Harmon Kardon and 19” Alloy Wheels, with advanced and luxury standard equipment includes Driving Assistant, Parking Assistant with Surround View and Dakota Leather Seats.

THE 5 Prestige Edition, can enjoy free upgrades to Harmon Kardon and 19” Alloy Wheels

Talking of the BMW MONAT special offers, new owners will benefit from a limited offer* from Four Seasons Hotel Hong Kong – a one-night staycation package/dining set for 2 persons.

The BMW MONAT is now open to the public, daily—until Sunday, July 26, at the BMW Luxury Class Showroom located at G/F, Everbright Centre, 108, Gloucester Road, Wan Chai. Remember to pre-register for a range of complimentary keepsakes.

BMW MONAT – The Art of Decoding Journey
Date: From 3 – 26 July
Time: 10am – 7pm
Address: BMW Luxury Showroom | Free Parking Available
(G/F, Everbright Centre, 108 Gloucester Road, Wanchai)
Register Now: https://bit.ly/2VTBbtd

*The offers are available on a first-come, first-served basis and while stocks last. BMW Concessionaires (HK) Limited reserves the right to terminate or amend its Terms and Conditions at any time without prior notice. In case of any dispute, the decision of BMW Concessionaires (HK) Ltd. shall be final.