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Magnolias Ratchadamri Boulevard

First time 3D projection mapping on a 60-storey tower put Bangkok top Hot spot for countdown

PUBLISHED : Tuesday, 12 December, 2017, 10:02am
UPDATED : Tuesday, 12 December, 2017, 10:02am

[Sponsored Article]

Magnolia Quality Development Corporation Limited (MQDC), one of Thailand’s leading homebuilders renowned for building luxury condos, will be staging an incredible 3D video projection mapping show—for the first time ever in Thailand--by projecting 3D video onto the iconic façade of Magnolias Ratchadamri Boulevard (MRB), a brand new mixed-use development in the Ratchaprasong area of Bangkok.  

Organised in collaboration with Ratchaprasong Square Trade Association (RSTA) and the Tourism Authority of Thailand collaboration, the 3D show is meant to herald the arrival of the landmark building that rises majestically to 60 storeys in the fast-developing area of Ratchaprasong.

Created by a group of European artists, the show “Limelight” will take place during December 14-30 with five performances every night at 19:00, 19:15, 19:30, 19:45, and 20:00. On 31 December, there is an additional performance at 11:55 to coincide with the city’s countdown to the New Year.

“Beautiful Bangkok by Magnolias @Ratchaprasong is another activity that we’d like to give Bangkok as a gift. Through this wonderful event, we want to show Bangkok’s beauty to the world and make the Ratchaprasong district known to visitors from all parts of the world,” said Visit Malaisirirat, the company’s CEO.

“During Thailand’s festive season, the number of visitors to the Ratchaprasong area increases by about 30 per cent to 780,000 from 600,000 a day,” he added.

To elevate Ratchaprasong’s global and local appeal, MRB will work with the RSTA on future planning and conservation works in the area while promoting Ratchaprasong Square as a centre of economic activity. MRB will be the very focal point of activity, containing prime retail, hospitality, luxury homes, and spaces and facilities for MICE (meetings, incentives, conferences and exhibitions) in the area.

Comprising 316 interior-designed flats, the project is positioned as a super-luxury mixed-use development, commanding a spectacular view of Bangkok’s skyline. It also houses Waldorf Astoria, a luxury Hilton Worldwide brand, and prime retail space.

Malaisirirat assures that Ratchadamri Boulevard possesses the four essential factors—location, design, value and service—that define the success of a piece of real estate.

“Priorities have been given to the design and selection of materials, which are apparent throughout the building’s iconic façade, interior space and technology,” he said, adding that Waldorf Astoria Bangkok will be the first of the brand’s hotels in Southeast Asia.

As a proof of its architectural achievement, MRB received three prestigious awards from the Thailand Property Awards in 2014, including Best Architectural Design, Best Interior Design, and Highly Recommend—Best Luxury Condo Development (Bangkok).

According to Peachpattha Pakakan, vice president of marketing and sales for the MRB project, over 80 percent of the units have been sold, with about half snapped up by buyers from Hong Kong, Singapore and Taiwan.

Available units available for sale are sized approx 72-106 sq m (roughly 775-1,140 sq ft). Prices start from THB 20 million per unit, or THB 280,000 per sq m. That works out to about HK$4.8 million plus apiece, or about HK$6,320 per sq ft in local real estate terms.

“So far we’ve sold four out of the eight premium penthouses we have,” he added, “we expect to complete the whole project by the second quarter of 2018. The sales gallery, including show flats, is now open on site.”

Apart from being a hugely popular tourist destination, more Hongkongers looking to move, retire or invest in a property abroad have Thailand at the top of their list. It’s less than three hours of flight from here. It has world-class healthcare facilities. The guaranteed sun all year round and friendly Thais make it a very desirable destination.

Compared with Phuket or Chiangmai, Hongkongers are most familiar with Bangkok—a metro city full of contrasts between the Thai tradition and modernity of a capital city. Needless to repeat here, Thai cuisine offers some of the best and most mouth-watering food in the world. For ladies, there’re tons of shopping, spas and massage… all providing excellent value for money, especially for Hongkongers.

In recent years Bangkok’s metro system, more commonly known as the BTS SkyTrain, has expanded rapidly, now covering 35 stations and running on nearly 38km of track. It’s just a matter of time before you can travel to most parts of the city by train.

MRB promises luxury lifestyle, sophisticated design and comprehensive service, conveniently situated in a prime location right in the heart of shopping, dining and MICE events. Whether you are on the hunt for your next investment property abroad, or want impeccable accommodation, MRB is the best residence for you.