Marylebone and Fitzrovia: vibrant villages in the heart of London

Crossrail and high-profile commercial and residential developments are invigorating London's bohemian quarter

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London is a city with timeless appeal for overseas property investors, but until recently the options were mostly limited to emerging regeneration areas, with opportunities in traditional city center locations being scarce. Now, investment in the new high-speed Crossrail network is opening up prestigious Central London addresses to investment, among them the neighborhoods of Marylebone and Fitzrovia.

Popular destinations for their boutique shopping and artisan restaurants, new luxury apartments in Fitzrovia and Marylebone are giving buyers and renters the chance to live in London's bohemian villages. Along with the new Crossrail station at Tottenham Court Road, the £41 million West End Project will make this area one of the best connected in London, while new public spaces and retailers are making Central London living even more convenient.

The sales and rental markets in Marylebone and Fitzrovia have remained robust over the past year and are expected to continue to grow, according to research by Jones Lang LaSalle (JLL). Price growth is expected to accelerate by 3.5 percent in 2020 and by 5 percent in 2021, with steady rental growth of 3.5 percent over the same period. A new wave of residential developments is catering to the high demand from overseas property investors, the largest of these being 101 on Cleveland developed by Dukelease Properties and Art-Invest Real Estate.

Prime location

Marylebone and Fitzrovia are surrounded by some of London's premier shopping destinations, close to the flagship stores of Regent Street and Oxford Street and high-end department stores Heal's and Selfridges. The local area is a haven for boutique shopping, with everything from designer florists to farmers' markets selling fresh produce.

There's no shortage of food and drink options either, as waterside cafes, traditional pubs and cocktail bars share the tree-lined high streets with innovative concept restaurants serving diverse world cuisine. Some of London's most famous restaurants are close by, including The Ivy Café, and nearby Tottenham Court Road is also being revitalized as a stylish shopping and dining destination.

Students and families will have enviable access to some of the world's finest education institutions close to Fitzrovia, including top 10 university UCL, local campuses of Birkbeck and Westminster universities and many prestigious schools. Nature is also on the doorstep with sprawling Regent's Park to the north and Hyde Park to the south, while local art galleries celebrate the area's creative tradition that's still going strong.

The theatres of the West End can be reached on foot, while journeys further afield are well-served by local Tube stations at Goodge Street, Great Portland Street, Warren Street and Tottenham Court Road. The latter will also handle Crossrail once that service begins from 2020, taking just 28 minutes to reach Heathrow Airport for convenient international travel.

Luxury lifestyle

101 on Cleveland is the largest of the new residential developments in Fitzrovia, occupying a quiet residential street a short walk from Regent's Park. The development comprises 88 luxury apartments across three buildings, along with boutique shops and a private residents' garden. Residents will also have exclusive access to a suite of hotel-style amenities including a dining room, cinema, gym, business lounge and a 24-hour concierge.

Designed to blend harmoniously with the surrounding period architecture, each of the one, two and three-bedroom apartments has a more contemporary look inside, with quality materials, bespoke finishes and open-plan layouts making the most of natural light. Each apartment has its own balcony, underfloor heating and comfort cooling and state-of-the-art security systems to give residents peace of mind.

The development is scheduled to complete in the second half of 2021, when demand will peak for luxury properties close to Crossrail stations, and a limited number of residences are now available for overseas buyers. For more information about 101 on Cleveland and other residential properties in London, click here or contact JLL International Properties at +852 3759 0909 or [email protected].