Asquith House: reviving classic London elegance in the West End

New luxury apartments launched in Berkeley Homes' West End Gate development, convenient for Crossrail

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London's long and storied history is one many reasons why the British capital has timeless appeal for overseas property buyers. The conservation of this heritage means that new build activity in Central London is strictly limited, with most commercial and residential development taking place in regeneration areas further from the center. However, buyers with their hearts set on a Central London postcode can still find rare opportunities to invest in the heart of the city.

One of the largest of these centrally-located projects is West End Gate, a new residential quarter by leading developer Berkeley Homes that's bringing new homes to London W2. Positioned at the entrance to the West End – renowned worldwide as a hotbed of culture, shopping and nightlife – the five buildings of the development have been sensitively designed to blend in with the surrounding period architecture while still offering all the perks of modern metropolitan living.

The latest phase of the development is Asquith House, an 18-story residential tower that blends classic and contemporary design and offers sweeping views over nearby Hyde Park, Regent's Park and the City.

Gateway to the best of London

Living at West End Gate puts the sights and sounds of London within easy reach, as well as the accessible nature of two Royal Parks and the tranquil waterways and canal-side cafes of Little Venice. London's Theatreland is also on the doorstep, with star-studded musicals and dramas taking place every night of the year at 40 venues.

The upscale shopping meccas of Mayfair and Soho are enviably close for designer brands and cosmopolitan dining, while quieter Marylebone offers independent boutique shopping on a smaller scale in a village-like atmosphere. Two of London's premier department stores, Selfridges and Harrods, are a short Tube ride away.

Located in Zone 1 of the Underground network, Edgware Road station is just a minute's walk from West End Gate for journeys all over the capital and beyond. It's not much further to Paddington station, one of London's major rail stations that will serve the new Crossrail Elizabeth Line when it opens from 2020–21. Heathrow Airport is just 22 minutes away for convenient international travel.

Oasis of urban calm

Once complete, West End Gate will feature 644 homes across five buildings, each designed by architects Squire and Partners with a distinctive look based on the classic London mansion block. A linear water feature flows through the piazza and landscaped gardens between the buildings, setting the mood for relaxation at the end of a busy day.

Asquith House is the second tallest building of West End Gate and offers a choice of Manhattans, one, two, three and four-bedroom apartments and penthouses from 400 square feet to 1,386 square feet. Each residence has bespoke interiors with large windows to let in light, private balconies in select apartments overlooking the gardens and secure video entry for peace of mind.

All residents can access exclusive amenities at nearby Westmark, the tallest building of West End Gate. These include a wellness suite comprising a gymnasium, swimming pool and spa, a private dining room, lounge and cinema and a hotel-style concierge available 24 hours a day in the entrance lobby. Secure car parking is available by separate negotiation.

Asquith House is scheduled to complete from 2022, by which time Crossrail is expected to be up and running and demand will be high for well-connected property close to Paddington station. Prices start from £645,000 (HK$6.45m). For more information about Asquith House at West End Gate and other residential properties in Central London, click here or contact JLL International Residential at +852 3759 0909 or [email protected].