Beyond reality: virtual universe ushers in next generation of the digital world
- Translucia Metaverse aims to transform how people experience life, with users able to create their own digital realities in a virtual universe
- The digital universe is expected to bring about a new economy as businesses develop virtual divisions and assets

[Sponsored article]
Imagine a virtual world in which an avatar of yourself lives, works and socialises in real time. Perhaps after a day at the office, your avatar meets up with friends, indulges in some retail therapy or simply returns home to the apartment you own.
It may sound like the stuff of science fiction, but the creation of 3D virtual worlds is now a reality. The metaverse, meaning “beyond universe”, is the next generation of the internet in which people can work, play, socialise and even own assets.
Various digital devices, such as smart glasses and mobile phones, as well as virtual and augmented reality headsets, can be used to access the metaverse, move around it and communicate with those who inhabit it.
Like the virtual universes created in films such as The Matrix, the metaverse imitates the world we already live in, but strives to make it better – which is helped by not being constrained by the laws of physics.
This exciting new technological development has come to Thailand – and the world – through the launch of the Translucia Metaverse by entertainment company T&B Media Global (Thailand).