Drag-and-Drop Solutions Made For Hong Kong Businesses to Deliver Connected Customer Experiences

[Sponsored Article]

Measures implemented around the world to contain the pandemic have had serious implications on a wide range of human activities. In the business sphere, while the trend for traditional businesses to embrace digital transformation has been growing for years now, the pandemic clearly increased the speed of this trend. 

Now, businesses across industries and geographies increasingly operate in the digital space. And a new digital landscape is conducive to novel ways to engage customers. Fast expanding global cloud communications platform Infobip—which boasts more than 65 offices in six continents, with the capability to reach seven billion people and things—is leading the way by providing some of the most innovative communication solutions shaped by the current challenges.

The company’s mission, according to Velid Begovic, Sales Director, Asia-Pacific, Infobip, is for businesses to leverage on some of the most widely used messaging solutions to provide better customer experience. This, in turn, is in response to the rapid changes in how people today communicate. Today, more than ever, people use a range of channels to communicate not only to each other, but also to businesses.

“[The time a customer leaves a platform without a purchase] is a critical point where all companies would like to see an improvement in conversion,” says Begovic, who is stationed in Shenzhen, but counts jurisdictions from Japan in the north to Australia in the south as his markets.

The significance for the business is to make the most of digital users’ footprint and to go from there to grow your business, he adds. How can this be accomplished? Infobip’s industry leading application programming interface (API) can facilitate integration to any popular platforms or customer relationship management systems that companies utilise.